Is your brand struggling to connect emotionally with its customers? Then try some of the strategies presented in creative marketing agency LO:LA’s new guide!
Loyal customers are the foundation of your brand—without them, you would struggle. But building that loyalty and trust can take time and effort. To aid with this process, marketing agency LO:LA has created a guide with useful strategies to help your brand out!
The new guide shares seven strategies that your brand can employ to build a stronger emotional connection with its customers. The guide also highlights some of the differences between engaged and non-engaged customers and explains how investing in emotional engagement can help your business grow.
Go to https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers to find out more.
According to the guide, emotionally engaged customers are more likely to be loyal to your brand and have a higher lifetime value than customers who are not. The guide cites a study by Gallup that showed emotionally engaged customers represent a 23% premium in terms of wallet share, profitability, revenue, and relationship growth compared to average customers. The strategies LO:LA provides in the guide aim to help your brand capitalize on this premium.
The first thing the guide suggests your brand does is develop a strong identity, which can be done by telling a clear story, defining values, and expressing personality. By doing this, customers are more likely to relate to your brand.
The next strategies almost all target the customer, and include everything from listening to their feedback, creating a memorable and personalized experience for them, and engaging with them through social media. LO:LA also believes that your brand needs to empower and educate its customers by providing them with the products, services, and resources they need to achieve their goals.
Lastly, the guide recommends that your brand gives back to its community and supports social causes that its customers value. In doing so, you are reiterating your brand's commitment to its customers while providing support to communities and organizations that may need it.
By implementing these strategies, your brand is more likely to have customers that will make repeat purchases, spend more money, and provide higher lifetime value. Moreover, these customers are also usually more inclined to share their positive experiences with others and forgive negative experiences when and if they happen.
“Emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the business,” said a spokesperson for the company. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
MORE THAN WINNING INSIGHTS
If your brand needs assistance employing any of the strategies mentioned in the guide, LO:LA offers a range of services that can help you out. Their creative marketing experts can help you develop and enhance your brand's identity, helping tell your story and coming up with unique ways of sharing it with customers. They can also help improve your customer touchpoints, such as your website, social media, and in-store marketing.
On their website, LO:LA shares several case studies explaining how their services have been implemented to help brands grow their emotional engagement with their customers. Recent brands that have benefitted from their services include FRESH BROTHERS, Complice, GOODCOOK, GRRL Clothing, and Garden Fresh.
If you want to learn more about how your brand can connect with its customer, then visit https://www.thelolaagency.com/
