Try the next generation of advertising, and get an edge on the competition. Tell your company’s story in interesting ways with Curious Conversation Marketing to get your customers interested in more than just a single purchase.
I've often thought that the way companies advertise just isn't optimized for today's consumers.
For example, why doesn't Marvel use the Hulk more in advertisements?
He's literally a giant Banner...
I know you're rolling your eyes right now, but even if you're not a superhero fan, you probably know enough to get the joke - and that's good advertising.
Not the giant banner, but a bit of a story that's going to stick in your mind - whether you like it or not.
Traditional advertising has been losing its effectiveness for years, with today’s consumers automatically ignoring most advertisements without a second thought. Curious Conversation Marketing attracts customers using a different technique, through a range of digital storytelling strategies.
Visit https://www.curiousconversationsmarketing.com to learn more about digital storytelling, or listen to some of the podcasts they've helped create.
The new generation of advertising techniques relies on customer engagement instead of lead generation, using a variety of platforms, including social media and podcasts. Curious Conversation Marketing works to get consumers actively interested in your business and products, making them more likely to spread the news by word of mouth, and become repeat customers.
With modern consumers being constantly saturated with advertisements and lead generation strategies, taking a different approach can help your small business to stand out from the crowd and attract interest in a crowded market. Podcasting has been effective in attracting new customers because it allows your small business to tell your story in a longer format.
Curious Conversation Marketing also takes a unique approach to social media, using it to engage the interest of potential customers in your business instead of just in a product. With social media platforms that have the potential to make or break a company, they find it is important to represent the story of your business as a whole, rather than just what you sell.
As a full-service marketing agency, they also cover digital reputation management. With the vast majority of today’s potential customers performing online searches and reading reviews before deciding where to shop, your company’s digital reputation is more important than ever. They can help with actively improving your company’s online reputation, and engaging with customer reviews.
Curious Conversation Marketing is a company that firmly believes in the power of storytelling. While the company offers lead generation services, they prefer to engage your customers’ interest, rather than direct them toward a sale.
A spokesperson for the company said, “What’s the difference between a lead and a customer? Leads need to be guided into a decision. Customers already know what they want. We want you having conversations with folks that have already made up their minds about you and they have decided they like you.”
If you feel your eyes glossing over and start tuning out as soon as you hear or see an ad, you know your customers are probably doing the same. Don't bore them with the same old, same old - give them a story that will really catch their interest.
Visit https://www.curiousconversationsmarketing.com to tell your story.
