The 34th Man a new marketing program created to increase support every gameday for College Football Programs.
Every year in the United States, fans look forward to the football season because it is the shortest season in the number of games played but in calendar days about the same as all sports seasons . Aside from the NFL, college football season is the most exciting time of the school year for most universities. College football games are great opportunities for students, parents, and alumni to get together and support their home team.
Sporting events are not only great for showing school spirit but also serve as a lucrative opportunity to generate revenue for the athletic department. According to a report by Zacks.com, major College football programs (FBS) on average each generate about 31 million dollars per year. Proper funding is essential to provide the team and the players with the right resources.
College football teams can increase their average revenue by implementing creative and unique revenue streams. Millions of football fans across America are familiar with and understand the meaning of the 12th Man reference made famous in college football by Texas A&M, where there are 11 players on each team, and fans at the stadium are referred to as the 12th man. There have been multiple instances where the fans changed the game’s outcome with their support and success to distract the visiting team. Football has captured the title of America's national pastime. Every year football fans across America look forward to the kickoff of the season whether it be High School, College, or Professional. And for the college football program, this is where "The 34th Man" suits up and comes into play.
The beauty of "The 34th Man" strengthens and highlights the fans' appreciation and understanding of the modern game of football and why it is recognized as the Ultimate Team Sport success on the field is all about the Total Team Effort. Giving the Football Program and Athletic Department the ability to monetize this concept with retailing, merchandising and potential licensing to produce a spectacular revenue stream every year.
Football revenues are not only important to the football program but necessary to the funding of all other mens and womens intercollegiate athletic programs.
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