V360 Authority Accelerator Campaigns™ combine content marketing with authority media strategies to elevate visibility, to be known – to be chosen.
In the dog-eat-dog world of professionals, standing out from the crowd isn't easy, to put it mildly.
As an independent professional, you're already wearing enough hats without having to don a marketing one - but you often find yourself scrambling for visibility, looking up “marketing,” and trying to make sense of the 57 different types of SEO you could be doing.
But guess what?
You don't need to do any of that.
You can leverage content and authority strategies to get seen, to be known, and to be chosen. Here's the rundown of the essentials of authority marketing for pros - straight from Chicago-based digital marketing and reputation management agency Visibility 360.
1. Get Your Content in Order
Let's start with content - it’s the king, after all.
A lot of practices miss out on attracting potential clients because their content doesn't resonate with the audience.
(Or worse yet, they don’t have any content at all.)
Without further ado, here's how you do it right:
✔ Kick off with a strategic consultation: This is where you get to talk about your goals, your practice's profile, and what you're aiming for. This is the groundwork - the cornerstone of your content plan for the next year. If your agency is selling off-the-shelf pre-made custom packages, don’t go for that - quality content is all about being unique and offering real info to your prospects.
✔ Create custom content: You'll need to come up with a variety of content forms - think news articles about your business, engaging infographics, slideshows, and even videos. They must be tailor-made to showcase your brand's unique voice and ethos and answer questions your prospects will likely be asking.
✔ Review and publish: Before anything goes live, it gets a thorough review from you. Only when you give it a green light, does it hit the internet.
Remember, content creation isn't a one-off sprint; it's more of a marathon, so you need to be ready to commit to seeing the results. New content needs to keep coming consistently.
2. Harness the Power of Authority
Creating the right kind of content is just half the battle.
Now, we need to put that content to work.
The trick is to get your content featured on high-authority digital platforms.
Why does this matter?
Because when your content is published alongside established names, it builds your reputation - and you gain recognition as a trusted authority in your field. The big guns in this arena include media platforms like the New York Times, Wall Street Journal, ABC, NBC, Fox News, Google News, Apple Podcast, and LinkedIn, to name a few.
3. Hire the Experts
And here's where Visibility 360 comes into play.
This innovative agency, founded by serial entrepreneur Barbara Drady, has helped businesses across sectors, including healthcare, law, and consultants, increase their visibility.
They've got a knack for curating content and marketing strategies that hit the sweet spot.
And the good news?
They've just rolled out their tailor-made authority marketing services for solo professionals.
Their approach is based on the three-step process we just talked about. They've coined it as "authority accelerator campaigns," and it’s been working great to create a strong online presence for professional practices across sectors.
So if you're looking to be seen, heard, and chosen, it's worth giving Visibility 360 a look.
Interested? Pop over to their website for more information. Take the FREE 60-second quiz to find out if authority marketing is right for you.
