Are you tired of wasting money on ads for your dental practice? Because your customers are tired of seeing them, and they’re not very effective – but this is. Content marketing from Ibex Media can turn things around, fast – find out how.
When you're trying to grow your business, it's important to remember that advertising isn't the solution, it's just a tool.
As you probably know, while many tools might be able to contribute to getting a job done - having the right tool for the job makes it faster, safer, easier, and better all around.
You wouldn't use a suction device as forceps, right?
So don't use advertising where you should be using content marketing!
This new marketing strategy from Ibex Media makes it easy, because they've optimized it to help all types of dental professionals, including family dentists, prosthodontists, and orthodontists - without ever using boring old advertisements.
I know, I haven't even gotten to the details yet, and it's already exciting. If you just want to skip to the facts or try it out for yourself, you can stop reading and jump right to their website, it's http://ibexmedia.ca/
Assuming you're still here, let me tell you how the new content marketing strategy works, why it's different, and how to get the most out of it.
The old way, the traditional marketing options, primarily rely on advertisements - but this new strategy uses a variety of multimedia formats to ensure that content is available for any potential client, regardless of their preferred information format.
To put that another way, they make sure that if a potential customer is searching for a podcast about the best dentist in town - there's a podcast about that, and it mentions your business.
Or if someone wants an infographic explaining how to get invisible aligners? They can make that, and publish it on tons of reputable websites, with headlines designed to attract your ideal customers.
What if someone is looking for a blog that explains dentures, or a video about root canals? They do that too - and every single piece of content also mentions your brand, how amazing your work is, and how to find your website and clinic.
While ads are a real hard sell, "Go buy this product," with content marketing you can even take a soft-sell approach, by building helpful, informative articles about different dental procedures and options, which just conveniently have a link back to your website, for more information.
The real difference though, is that with content, people will actually WANT to click on your pages.
I'm not kidding, just think about it for a moment - if you're searching for some new product or service, research shows, you're likely to skip over any stuff at the top that says "Ad" or "Sponsored," right?
This isn't rocket science - if someone wants the "best dentist" they don't want the one who paid money to have their clinic listed at the top. They want the one who has blogs from customers talking about how awesome they are. They want the dentist with podcasts explaining what it's like to get dentures, and how to take care of them.
What they don't want, is advertisements. Trust me, no one does - we are all thoroughly sick of them.
So how do they do it?
Well, it's a bit of a complex strategy, but here's what you need to know.
They start with a “low-hanging fruit” approach that helps smaller brands rank for even the most competitive keywords. This technique works by concentrating first on the least-competitive industry keywords and then building to the most competitive ones as your company gains “Domain Authority” with the search engines.
If you haven't heard of it, “Domain Authority” is a measure used by search engine algorithms to determine how interesting, trustworthy, and relevant a given website is. With this in mind, Ibex Media can help to grow your domain authority by generating consistent, high-quality content, with each piece adding more keywords, more domain authority, and more ways for clients to find your website.
In fact, they'll make sure that no client ever misses your page because "they prefer a different format."
Since everyone is a little different, some folks prefer blogs while others like podcasts, for example - they cover all the bases. You can get blogs, podcasts, slideshows, infographics, streaming videos, and even news articles, published on hundreds of high-authority sites.
I left the two best parts for last though - so let me tell you the real sweet parts.
1. You don't have to do a thing. Really.
Ibex Media handles everything, including market research on your brand and services, your competition, and the best industry keywords. When they're done building your content, all you have to do is approve it, and you're done.
Of course, if you want to be more involved, they would love that too. You can suggest headlines, topics, or just about anything you want, and their team will work to make it happen.
2. This strategy is forever.
Well, okay, maybe not "forever," but it never expires - unlike your standard advertising options.
One year, two years, and ten years from now, your content will probably still be online, helping to get you listed higher in the search engines, and providing more ways for customers to find you.
It's hard to argue with that.
If blogs, podcasts, and videos are something you're interested in for your dental practice - it's as easy as visiting Ibex Media, at http://ibexmedia.ca/
