If your current dental marketing strategy has you looking down in the mouth (and not in the good way), it’s time to think inside the box – the Google autocomplete box.
By now, you may have heard that SEO is no longer the be-all and end-all of dental marketing. The rumors are true; there is, indeed, a new strategy that can get you the kind of results SEOs can only dream about, in less time, and for less.
So let's talk about it.
✔️ SEO - So 2000-and-Late
SEO has been around for decades - we've all seen it. The good. The bad. The ugly. Personally, the ugly is my favorite kind. Don't you just love it when you click on a website and it says "The Woodlands Roofer is your best roofer near me in The Woodlands"? Makes you wanna get on the damn roof yourself, doesn't it? (To fix the problem, I mean; don't get any silly ideas.)
Anyway, SEO has been around for decades, it's still here, and it's not going anywhere. But, now there is a better option for all businesses looking to improve ranking, build authority, and get more customers, of course. This cool new thing is called Google autocomplete optimization - and it does pretty much what you imagine.
✔️ SBO - It's Like SEO, But on Steroids
Search box optimization, SBO for short, is similar to traditional SEO - but way more powerful. Here's why: SEO may get you one spot on page one; SBO will get you the whole first page. Got your attention? Good, listen up!
You know how when you start typing something in Google, it will provide suggestions (so you don't have to go through the hassle of typing the entire phrase)? Well, that thing is actually more useful - and used more often - than you probably imagine. In fact, 71% of searchers click on one of the suggestions in the autocomplete box.
That's where you need to be - and that's where Google autocomplete optimization can get you.
✔️ Own Your Favorite Keyword Phrase
Yes, you read that right - you can own your favorite keyword phrase. The way SBO works is:
1) You get in touch with a marketing agency, such as My Tooth Media, and buy a keyword phrase that your patients commonly use to find you online;
2) My Tooth Media gets that search phrase + your practice name in the auto-suggestions box on Google, Bing, and YouTube;
3) Your prospective patients click on that suggestion and are taken to a whole page one which is dominated by you.
So effectively, you own your favorite keyword phrase - capturing your audience's attention from the moment they start their online search journey, and eliminating the competition from the get-go.
✔️ Build Authority & Trust
Another advantage SBO has over traditional SEO and PPC is that it provides social proof for your patients and signals Google that you're a trusted source of information. Simply put, your patients will see you as the go-to choice while Google will see you as an authority in the field and rank your website higher.
On top of that, autocomplete optimization just gets you faster and more consistent results overall. SEO can take years and requires constant tinkering. With SBO, you can see results in 60 to 90 days - and you only pay one flat monthly fee, no constant expenses just to keep up with the algorithm's whims.
It's pretty simple math if you think about it. You pay less, get higher click-throughs - so better ROI.
And all this is just the start. If you want to learn more, or try search box optimization for yourself, check out https://www.mytoothmedia.com/ and get in touch with My Tooth Media. They specialize in Google autocomplete optimization for dentists - so they'll know much more about it than I do. I'm just a random person on the internet who likes to write about stuff I think is cool and interesting.
