Local businesses have unique needs, like advertising that actually works, and is cost-effective. Forbify can help small, medium, and local brands to get listed at or near the top of the search results, without “Sponsored Ad” banners, and with no expiry date.
Like most things in life, there are multiple ways to get your brand listed at or near the top of the Google search results - and some ways are clearly better than others.
The usual "easy approach" is to buy your way to the top with ads, but that's temporary, and customers hate "Sponsored Ad" banners. That's why Forbify has a better way to help you reach the top, and hold on to that spot, with no ads, no banners, and no tricks. You can schedule a consultation with them anytime, at https://forbify.com
I know, the easy way to get the top is simple, just buy an ad - everyone does it, right?
Well that's the problem. Everyone does it, and everyone knows everyone does it.
That's why research shows that most folks ignore the top results that have a "Sponsored Ad" banner, and most often click one of the top links below that, because they want the best results, not the ones with the biggest ad budget.
What Forbify does, in a nutshell, is to make sure that the search engine algorithms know your brand deserves to be on top, without the ad banners.
You probably know that a content creation plan will involve creating content about your brand - but that's not actually the important part. I know that sounds odd, but hear me out.
The important part isn't just creating the content, it's placing that content on popular, trusted, "high-authority websites," and that's what Forbify does best. That's what gets your brand listed at the top, because it shows that your brand is the best.
It's all about building your domain authority - but we'll talk about that in a minute.
If you ask the researchers, they'll tell you that although most online experiences begin with a search engine, the majority of individuals ignore links with “Sponsored Ad” banners to focus on the top organic results.
They don't want just any result though, they want one in a format they enjoy, and they don't want it to bore them to death. The trick is, the best format really depends on the person, because some people like official press releases, other like blogs, podcasts, videos, or maybe quick infographics.
How are you supposed to please them all?
My advice would be to do it the easy way, and get content created in all of the popular formats at once, so your brand becomes omnipresent.
Remember that each "piece of content," as I keep calling it, is actually a blog, podcast, video, or article all about how awesome your brand is, what your latest deal is, or the new location you just opened.
They're not just dry, stale links - they're designed to attract, interest, and lead new customers right to your website.
While you will never be asked to write, record, or publish any of this content, that's all included in the service, you can and should suggest headlines, themes, keywords, topics, and locations to focus on. The writing and marketing teams will do the rest, all they need is the URL for your website.
We've talked about how the content is created, and how you can help to optimize its targeting - but how does it help you get listed at the top?
As each piece of content is added and indexed by the search algorithms, your brand earns additional domain authority by showing that you are relevant, interesting, and trustworthy. This increased domain authority helps to increase the search engine rankings for your main website, brand-focused pages, and any additional multimedia content marketing pieces.
Here's where it gets really interesting.
This content marketing technique provides immediate results for less competitive keywords, but that's not where it truly shines. For that, you need to use it as a cumulative strategy.
As each new piece of content is added, raising your brand’s domain authority, it becomes easier to rank at or near the top for even the most competitive keywords, or keyword strings. Every round of content moves your brand a little higher, all you have to do is stick with it, and you can dominate the results for practically any keywords, especially in a local area.
The key is high-quality content, on high-quality websites - and the rest comes easy.
You can book a free consultation with an expert to learn more about how it works, or to discuss the specifics of your next content marketing campaign.
All the details are at https://forbify.com
