Save time and money, and eliminate communication errors with your customers, using a self-serve kiosk. These bright, big-screen ordering kiosks will let your customers do the work, so your staff doesn’t have to – and they’re amazing at upselling, automatically.
Every time you turn around nowadays, it seems like there's a new self-serve option.
Some people love it, some people hate it, and some people couldn't care one way or another, as long as they get to choose - but what about the business end?
Are they actually profitable? Do they really save time and effort?
What's the actual, bottom-line, and how long do they take to pay off?
Well, the short answer is, yes - and not long, but of course, it's a bit more complicated than that.
For example, if your restaurant has a high turnaround and customer volume - you'll almost certainly pay it off faster than you think because it's getting used all the time.
You might also pay it off in no time flat if you have a diverse menu, with lots of options for upselling, because believe it or not, the self-serve kiosks might be better at upselling than humans are.
They're probably cost-effective for just about any restaurant, now that the prices have come down a bit, and the software has improved a lot. My bet though?
I think we're going to start seeing them in pizza restaurants absolutely everywhere - because it just fits the style. When I'm going for pizza, I want a hot, all-inclusive meal, with minimal effort - and that's what the kiosks are all about.
If you're not sure what I'm talking about, it could be because you haven't seen the newest designs yet. Forgot the old style, and go take a look at the new kiosks from Applova at https://applova.io/kiosk
Since the pandemic, it seems like self-serve is everywhere - but it has more benefits than just reducing contact between your customers and staff members. They're great aesthetically, they help to reduce wait times during lunch and dinner, and they can save you a ton on labor costs.
The new kiosks from Applova can be used as your restaurant’s primary ordering system, in addition to a human-staffed till, or in combination with the company’s online ordering applications - which are totally commission-free, by the way.
Perhaps the biggest improvement though, is how the kiosks learn, and interact with your customers. They use a combination of advanced behavior monitoring, historical data, and continuous learning to determine which items on your menu should be suggested to which customers.
This method provides a benefit to the customer, by reminding them of frequently forgotten or unconsidered options, and a benefit to your business, by upselling your customers. Does it actually work though?
According to research from the company, statements from their clients, and my own bill from the last time I used one - the answer is yes.
Of course, I have to tell you, "individual results will vary," because they will. On average though, it looks like the kiosks can increase individual sales by 20 - 30%, and it's all automatic. The recommendation service is built into the kiosk software and operates in the background, with no additional fees or effort required on your part.
It's more than just convenience and upselling though - as if that's not enough already. It's also about the aesthetic. How does your restaurant look and feel to your customers, and is it interesting enough to keep them coming back?
Let's face it, traditional menus are boring. We've all seen them, they're all the same, and the best you can do to spice them up is the occasional picture or humorous description of a menu item.
The Applova kiosks are optimized for visual effects though, with large, bright, high-resolution screens. That means you can load them with eye-catching images of your products, and change their entire look to match your brand.
They don't limit your options either - it's all about compatibility. Applova provides a whole range of contactless ordering solutions for restaurants, which can be used individually or combined. While the kiosks allow your customers to place an order from within the store, they also provide and customize online ordering apps, which if you remember, are 100% commission-free.
As one happy restaurant owner explained, “The perfect Kiosk solution for fast-casual restaurants. Works seamlessly with Clover and their customer support is a real person, literally helping you hand in hand to make sure everything works and that you are satisfied with the experience, their POS, and third-party app solution.”
This isn't one of those solutions where they just throw technology at the problem - it's a human-focused tool that can reduce your labor costs, increase your productivity, and provide new options for customers they might not have even known were on the menu.
Is a self-serve kiosk right for your restaurant? Find out the easy way, just visit https://applova.io/kiosk
