Marketing yourself as an orthodontist or dentist is a tough sell. My Tooth Media (213-215-5772) can make the entire process easy. They’ll write, record, and publish blogs, podcasts, videos, and more – all about your amazing brand and services.
I've been in marketing for a little while now, and if there's one fact that stands out above all the rest, it's that every business is unique.
I don't mean they're each a special flower - I mean, they have unique requirements and opportunities, based on the kind of services they offer.
For example - do you think an orthodontist would get a lot of business from some TV commercials?
Probably not, because people don't decide to fix their teeth, or their children's teeth, because of a commercial - they most often make a decision like that after doing some online research.
So, in the unique business of fixing people's teeth - the best marketing option is probably not overpriced TV ads. In fact, we just said where the best marketing opportunity is - online.
You may not know it, but there are even specialized marketing firms, like My Tooth Media, that use professionally authored content in popular multimedia formats to help dental professionals get noticed online. It sounds a little complicated, I know - but it's easier than you think.
If you want the quick version, just keep reading and I'll lay out the important bits - or you can get all the facts straight from the specialists, at https://mytoothmedia.clientcabin.com
The new strategy from My Tooth Media can be used to generate a wide range of multimedia content with details about your brand, such as informative articles or content that links back to your website. Or to put it another way, they can make a bunch of blogs, podcasts, videos, and more - all about how awesome your dental practice is, and how you can help them.
The whole strategy is a “done-for-you” service, so you'll never be asked to write your own content, record your own multimedia, or perform your own market research. They also take care of the publishing using hundreds of reputable sites - and a few dozen that are common household names, and include some major news networks.
My Tooth Media's professional team of researchers, writers, editors, and marketing specialists will provide unique and interesting content for you, based on your specific niche, location, and services. Their program starts with market research into your business, your competition, and a variety of niche-specific keywords, which the writing team will use to hyper-target each piece of multimedia content.
Using hyper-targeting, the My Tooth Media team will help you to rank highly for less competitive keywords first, to help you build your domain authority with the search engine algorithms. As each new piece of content is added, it shows the algorithms that your brand is interesting, trustworthy, and relevant, leading to an increase in its overall search ranking.
While this technique can be used as a one-time strategy, marketing specialists suggest that it is most effective when used long-term, because it can provide cumulative results. With each additional piece of content, the My Tooth Media team can help you to rank for more competitive keywords, extra locations, or additional services.
It's all because you first need to rank highly in the search engines for a few keywords - before you can rank highly for a lot of keywords. This strategy helps you to dominate keywords a few at a time and builds your brand's overall domain authority a little more with each piece of content.
Of course, you will be able to review every piece of content before it goes live online, to ensure that it meets your strict quality standards. I think you'll like it though, it has some surprising benefits.
For example, unlike traditional advertising techniques, the My Tooth Media content marketing strategy does not expire. Your multimedia content will stay online indefinitely, helping your brand to rank for a wider range of keywords, and providing links back to your main website.
It's like normal advertising, but better.
Instead of annoying your potential customers with advertisements they'll likely ignore or skip, you can give them the content they want, at the exact moment when they want it.
Even more importantly though, your content won't ever be a boring commercial - instead, it will be an exciting press release, funny blog, interesting podcast, unique slideshow, quirky video, or detail-packed infographic.
The fact that it's all about your brand, and contains links back to your website, well, that's just a bonus, right?
Get all the details, or schedule a free consultation to learn more, just visit https://mytoothmedia.clientcabin.com
