The right voice for your brand will make all the difference – because who is telling the story, counts. Voices, the #1 marketplace for voice talent, explains how to get the right talent for your brand, fast, and how to make it memorable.
When you hear the sound of a lion roaring at the beginning of a movie, you know it's an MGM film, and when you hear the smooth sounds of Morgan Freeman's voice, you can be pretty sure you're about to watch a nature documentary.
That's the power of Voices. They can make a brand instantly recognizable, add tone and style to your ads, and even build emotional rapport with your customers. How do you find the right voice though? Voices Marketplaces has you covered, check out the free, easy guide at https://www.voices.com/blog/what-is-branded-voice
It's common knowledge that individuals are recognizable by their voices, but it is also true that brands can be recognized by the voices that represent them, and there's nothing better for your brand than instant recognition and connection.
A branded voice helps your customers relate to your business by providing them with a consistent style, tone, and personality that can be heard throughout your online or radio ads and content.
With a consistent voice, it's less like advertising to your customers, and more like having a conversation with them.
Choosing a brand voice is tricky because you really want to get it right.
Voices marketplace, AKA the experts, suggest paying particular attention to your target demographics to find a voice that resonates with the right customers. This can include finding a voice of the correct age, such as a younger voice for toy companies, or with the correct accent, such as a southern drawl for Texan businesses.
Whoever your customers are, you want a voice that stands out, but also one that's got a familiar cadence and accent at the same time, and that's a fine line to walk.
An excerpt I stole from the full guide explains, “Consider their demographics, interests, and even the way they communicate. A brand targeting young professionals might adopt a more informal and friendly tone, while a brand selling financial planning services might choose a reassuring and authoritative voice.”
You don't just want a memorable voice, you want memorable content - so that your ads, jingles, or podcast quotes get stuck in their minds... in a good way.
This can be trickier than just finding the right voice, but Voices marketplace still has some helpful tips. You can check out their full guide to learn how to choose a type of voice, how to find the right narrator, and how to find the perfect pitch, style, and tone.
A blurb I stole from their guide explains, “It’s not just about what you say but how you say it. In today’s competitive landscape, a strong branded voice can be the difference between getting lost in the crowd and making a lasting impression.”
If you want your brand to stand out, there's no easier way than with the perfect voice.
With Voices, finding the right narrator for your brand isn't just possible, it's easy.
Don't take my word for it, check out the full free guide to plan your perfect voice first, then just use the search tools to find the right one.
All the details are at https://www.voices.com/blog/what-is-branded-voice
