“The Franchise Fix” by Aicha Bascaro, helps franchisees take control of their food franchises and increase their profits with better scheduling, fraud and waste control, and marketing.
Food franchisees who want to be successful now have a handbook available, and it has become an international bestseller. Readers are calling it “a how-to manual” full of “good advice.”
There are more than 900,000 franchise units in the US and more than one third are food service franchises.
“Sixty percent of restaurants - franchises and mom and pop businesses - fail in the first three years of operations,” says Aicha Bascaro, author of The Franchise Fix. “My client Paul was a real estate broker who’d recently bought his first food franchise with no experience. When he read this statistic, his heart sank.”
After researching sources of help for franchisees, he decided to work with Aicha. He already had three units and two of them were struggling.
“In many cases, the “Fix” is easy. I helped Paul improve his labor scheduling, implement programs to control fraud, and eliminated lots of waste,” says Aicha. “Other clients have needed more marketing or something a bit more complicated. The good news is that there are a lot of options for franchisees. By making a commitment to continuous learning, improving implementation, and dedicating themselves to fierce follow-up, franchisees can achieve sustainable success.”
The Franchise Fix helps franchisees set up their food franchise businesses for success. Contrary to common belief, investing in a proven food franchise does not guarantee success for the franchisee.
To be a successful franchisee, they must set up the right management systems to support their businesses as well as take advantage of everything the franchisor has to offer. The Franchise Fix is a step-by-step guide that that covers the successful systems and processes that food industry veteran Aicha Bascaro discovered from working with hundreds of successful franchisees across the US and around the world.
Aicha Bascaro has more than 25 years’ experience in the food industry. She started as a pizza delivery driver and through the years was promoted to area supervisor, franchise consultant, director, and brand vice president. She ran the largest pizza franchise in the Bahamas and even built her own prototype brand. She has worked and traveled the world with organizations such as Domino’s Pizza, Popeye’s Louisiana Kitchen, and Olive Garden.
Aicha has been assisting franchisees and restaurant owners in improving their operations, reducing costs, and increasing their profits her entire career. In recent years, she has focused on her independent consulting business, bringing her knowledge and expertise to clients from the US and around the world.
Aicha can be reached for consulting and speaking opportunities at www.callwithaicha.com
