Local Web Consultants have launched a restaurant marketing initiative called birthday marketing, a system for restaurants to increase revenue by bringing customers in to dine on their birthday.
Restaurant strategist Bruce Eichelberger of Local Web Consultants has launched a ‘birthday club’ marketing initiative to help restaurants acquire new customers. Internal and externally run birthday clubs can bring in more customers and bring goodwill and upbeat energy to a restaurant.
More information can be found here: https://localwebconsultants.com
Studies have shown that more than half of Americans eat out at restaurants on their birthday with an average group of 3-4 patrons spending roughly $78 per table. Local Web Consultants sees this as an opportunity to maximize revenue and increase the overall vibe of a restaurant.
Internal birthday clubs are managed and executed in-house, and can be very beneficial when run properly. However, the team at Local Web Consultants suggests running an external birthday club, where they will run the promotion and take care of ongoing marketing and data organization.
Having a third party run the program takes the work off the shoulders of the business owners and allows them to focus on running their business. The company has created a new beta program called Birthday Marketing; a data derivation system geographically targeting thousands of people on a daily basis whose birthday is the next 7 days within a 10-mile radius of the restaurant.
To provide additional incentives for customers to bring their birthday parties in, restaurants can offer a free dessert or a half priced meal with a minimum spend. These types of promotions can help to add value and bring in customers when executed properly.
It really is a win/win, people get to enjoy their birthday and be part of an exclusive offer, while the restaurant benefits from having more paid customers under their roof. A well-managed internal birthday club can be very beneficial to business, but it can be costly keeping marketing collateral up to date and running quality promotions to give value to the participants.
The main components of a successful birthday club are creating a compelling offer, designing attractive marketing collateral, keeping track of data and having an effective sign up form whether manual or digital. Interested parties can find more information at the link above.
