Whether your brand has fallen out of favor with customers or is simply the victim of unfair reviews, El Segundo-based creative marketing agency LO:LA has some tips to help you change your brand’s perception.
Positively affecting your brand's public perception is not easy; it takes a lot of time and effort. But thanks to creative marketing agency LO:LA, you now have a few strategies you can employ to try and speed the process up!
Their new guide provides six simple repositioning strategies you can use to help improve your brand's reputation amongst consumers. The strategies combine elements of market research, brand identity development, and customer engagement.
Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception to find out more.
In the social media age, one negative post or review can significantly affect the way your brand is perceived by the public. Well-established brands usually shrug these negative perceptions off with ease, but for small and mid-sized brands they can be difficult to overcome. No matter the size of your brand, LO:LA’s new guide aims to help you improve its public perception by offering you tried-and-tested ways of influencing consumer thought and behavior.
The first thing the guide suggests you do is to identify the root cause of your brand's negative perception. In rare cases, this might just be a consumer with a vendetta against your brand. In most cases, however, the perception is a result of poor products, services, or messaging. Conducting market research can help you determine what aspects of your brand need to be fixed.
Next, the guide recommends you assess the needs and preferences of your brand's target audience and develop a plan for addressing them. This may include refining your brand’s messaging, modifying its products and services, or shifting who its target audience should be. Whatever plan is chosen, the guide stresses that your brand stays consistent and authentic.
The last steps in the guide revolve around engaging with consumers. This can be done through many channels, for example, social media, customer service, and advertising. The key is to be genuine, timely, and respectful. You should also leverage partnerships with influencers who can promote your brand to wider audiences and lend it some credibility.
To ensure that these strategies are working, the guide proposes that you monitor your brand's perception through follow-up market research, social listening, and customer feedback.
"Remember, building positive brand perception takes time and effort," said a spokesperson for LO:LA. "Stay committed to your brand positioning strategy and be patient as you work to improve your brand perception. Consistency is key in building a strong brand."
By following these steps, LO:LA believes that you can overturn your brand's negative perception. However, to help you out if you may be struggling, LO:LA offers a variety of creative marketing services, including brand development, content creation, web design, and advertising campaigns. They also offer their Brand in a Box service, which is a one-stop solution if your brand requires assistance in multiple departments.
LO:LA has helped many other notable brands improve their public perception and grow their business. One recent example is the electric-vehicle company ZEV. ZEV didn't necessarily have a negative public perception, but it was struggling to educate consumers about the nobility and necessity of its sustainable energy projects. LO:LA was brought in to help convey its message and engage with consumers in a more relatable and understandable way.
About LO:LA
LO:LA is a full-service creative marketing agency with roots in London and Los Angeles. They have been providing advertising and brand expertise to a diverse group of B2B and B2C clients since 2017. For their efforts, they were selected in the Clutch Global 1000, a list of the firm’s top 1% of companies.
Put your brand in a positive light again by visiting https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception
