Does your company have a “branding leak,” so to speak? Has your PR team made a misstep in its messaging, and now customer perceptions need to be improved? LO:LA’s marketing experts have the advice you need to “patch up” and keep the creative flowing!
Mistakes happen - maybe you had an ornery customer, shipping was delayed for reasons beyond your control, or maybe one of your sales reps just wasn’t on the ball during that one phone call… But that doesn’t mean your brand image is destined to tank. You might just need to make a few simple tweaks, and then you’re back to smooth sailing.
LO:LA's latest report, “6 Simple Steps To Positively Affect Poor Brand Perception,” shows you how to develop a positioning strategy to improve customers’ perceptions of your brand.
Get the full report at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
The guide emphasizes that first, you need to identify the root cause of poor brand perception. They suggest you should have your marketing team conduct exploratory research into your customers’ brand perceptions: your team should especially look out for any connections between negative customer perceptions and issues with product or service quality, or your company's messaging.
Social content marketing platform Stackla recently reported that in 2021, 88% of consumers identified authenticity as a key factor in deciding which brands they prefer and want to support. Since your company’s brand is the essential public communication of its mission and values, authenticity is indispensable to your brand positioning strategy.
Accordingly, LO:LA's report offers you some handy tools to help you ensure authentic messaging. They outline the elements of a solid brand positioning strategy, including: focusing on brand consistency, engaging with your customers, leveraging collaborations with influencers and other partnerships, and regularly monitoring your brand's perception. Each element may require additional steps as well - for example, improving your customer engagement may require refining your messaging or adjusting your target audience.
At the same time, LO:LA cautions, you should keep in mind that each of these elements will take time and effort. That means you and your marketing team should take care to develop a brand positioning strategy that everyone can commit to over the long term, and you should be patient regarding results. Make sure to track your positioning strategy’s progress, too, and be willing to adjust it as needed.
About LO:LA
LO:LA was founded in 2017 with a mission to re-envision advertising creative services in ways that not only resonate with but truly inspire target audiences. LO:LA combines the experience of larger agencies with the flexibility, specialization, and creative resourcefulness of a boutique establishment. While combining these two worlds, LO:LA remains committed to providing quality services and crafting compelling, heartfelt creative.
“Think of LO:LA as your inside-out marketing team which includes expert partners curated specifically to your brand, project, or campaign,” an agency representative explained. “Our mission is to ensure you’ll always have access to the best marketing minds and talent for your budget.”
With LO:LA's expert creative services powering your PR team, your company's branding will be smoother than ever!
Get the brand positioning guide at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
