What if you only paid for marketing, that works? Practice Fuel does that, with performance-based marketing optimized specifically for dental professionals, where you only pay after new customers show up for their appointments. It’s easier than you think.
Have you ever spent your marketing budget, only to find you're not getting any calls, or the calls you're getting aren't showing up for appointments?
It's more common than you might think, because not all marketing is equally effective - but there is a solution. What if you only paid for the marketing that works? Practice Fuel does that, check them out at https://practicefuel.rocks
If you went to a professional, and what they did had absolutely no effect - should they still get paid for it? It's an age-old question, and I think the answer is, it depends.
When it comes to marketing, I believe strongly that you should pay for what you get - and that means if you're not getting new patients, you shouldn't be paying.
The good news is, Practice Fuel feels the same, and it's changing the game, at least for dental professionals. Let me explain.
Many smaller companies can find it difficult to advertise online effectively. This shouldn't be a huge surprise, because marketing is constantly changing, evolving, and requiring new strategies.
If you're not a marketing expert, or dedicating yourself to it full-time, it's nearly impossible to keep up... but what if you don't have to?
Wouldn't it be better if, as a dentist, you could focus on your specialty and let the marketing experts focus on theirs, without worrying about the cost?
With the right digital marketing strategies, you can - but they're not always easy to find.
The trick is to put information about your services in front of potential patients who are already actively looking for a similar service or local expert. However, since the most effective strategies can change frequently, there's no simple strategy that always works.
That's why Practice Fuel offers a performance-based package, so you only pay for marketing that actually works.
One question I get asked a lot is, "with all these constant changes in strategy and technique, isn't it a lot of work?"
The answer is, you bet it's a lot of work, even with professional help.
Unless you have a partner like Practice Fuel, which provides marketing as a fully managed or “Done-For-You” option, with an expert marketing team handling the entire process. This can include creating, testing, and placing advertisements, generating marketing imagery, and building online landing pages.
Once the marketing content is created and available online, that's it, right?
Not so fast. Unfortunately, that's only half the battle, the other half is managing the follow-up with potential patients.
Here's the good bit.
Practice Fuel can also handle communication follow-ups, which have been shown to help turn your interested leads into actual patients. This means the marketing team can combine the most effective strategies for attracting initial attention, collecting patient information, and ensuring continued interest, and you don't have to do a thing.
While no marketing strategy can be guaranteed effective at all times, this performance-based option helps professionals such as yourself to focus on their practice and services, without concern for costly but ineffective marketing.
So what happens if it doesn't work?
That's easy too - if you don't get new patients walking in the door, and paying for appointments, it's free.
Unlike “Pay-Per-Click” (PPC) marketing options, Practice Fuel does not charge you for potential patients clicking on ads, which may often not result in a sale. Instead, Practice Fuel only charges you for their marketing service when new patients book appointments and show up for their visit.
That makes sense to me - you only pay for what works.
A blurb I stole from the Practice Fuel website explains, "It only seems right that you get what you pay for. After working in this industry for more than 20 years, we decided to make marketing simple. You want more new patients coming in each month. We want to help you do that. In order for us both to win, our success should be tied together, right? We couldn’t agree more."
The thing to keep in mind is this: there are many, many ways to market your business online, and some are certainly more effective than others. If you're not an expert at finding the right strategy for each service, consider hiring someone who is.
Preferably, someone who won't charge you until you get real, profitable results.
Of course that's just my opinion, and what works for me, might not work for you.
If it doesn't though, it's free, so that's nice.
Book your free consultation to learn more about how it works, at https://practicefuel.rocks
