Build A Community Around Your Business Using These Tools & Proven Strategies

Join The Club

Everyone wants to belong. Community is one of the most basic needs we have as human beings, so much so that psychologist Abraham Maslow placed it just below food and shelter on his "Hierarchy of Needs". Of course, as marketing professionals, we don't need to be so existential; we know that customers are more likely to stick around if they feel they are valued, and there is no better way to do that than to foster a community around your business!

Interested in how you can build one quickly and easily? Visit https://kyriossystems.com/post/building-thriving-community-key-secrets-success

Fortunately for us, we are spoiled for choice when it comes to community building methods. Social media makes it ridiculously easy to reach out to customers and even to find out a thing or two about their interests. We are practically up to our necks in customer data these days!

But what do we do with it all? On that front, Kyrios Systems, the developers of one of the most powerful business management software suites on the market, can help. They are showcasing their proven community growth strategies in a new guide; let's explore their tips together!

Start At The Beginning

As Kyrios explains, one of the most important aspects of community building for any business is to establish clear goals around a central vision. They emphasize that community building goes beyond the sales ecosystem and instead should unite and connect people, with increased lead generation emerging organically as a byproduct of that process.

Among their wide-ranging advice in this new guide, Kyrios suggests that the best way to start a community is to provide a space and a general vision, incorporating user input at every step to foster a collaborative environment. From there, you should dedicate a team to remain regularly active as leaders of the community while also connecting through newsletters or live meetings.

Why Bother?

The goal of building a community as a business is to create an attractive and engaging destination for potential leads. Leads looking in from the outside, Kyrios explains, will recognize the value of membership in a given community, and will be incentivized to join regardless of their interest in the underlying business.

Of course, this is where the real work begins to nurture and convert those leads, but that's a topic for another day!

Introducing: Kyrios Communities

As it happens, the all-in-one business suite available on the Kyrios platform has been designed specifically to facilitate the kind of organic, ongoing community growth that they discuss in this new guide. The platform is now host to Kyrios Communities, a new feature that is intended to help organize and manage community outreach efforts.

Using the multi-channel tools available through Kyrios Communities, you can establish a clear framework to track individual members of a given group to gauge participation and interest. As they explain, celebrating the most significant contributors is a proven way to promote group identity and cohesion, which is one of the primary reasons they included these tools on their platform.

Try It Free Today

These features arrive alongside a wide range of other automation solutions and CRM integrations available through the Kyrios all-in-one business management suite. If you are interested in implementing these community building features in your own business ecosystem, you can sign up for a free 14-day trial by clicking here.