Do you know what the best kind of advertising is? It’s the kind that doesn’t look like advertising. Get branded blogs, videos, podcasts, and more – all about how awesome you are as a realtor, and grow your brand the easy way.
If you're reading this, there's a good chance that you're a realtor (or maybe you ended up here by accident).
Today though, just for a minute, I want you to swap shoes - and think from your client's point of view.
If you were looking for a new realtor (and weren't already an expert), how would you go about it?
While there's no one way to catch every client, research shows that most people start with a Google search, and they don't use industry terms either.
Chances are pretty good that your potential customers are searching for things like "Best LA Realtor Fast Sales," "Top Realtor To Sell LA House At Asking," or maybe even, "Get Fast Realtor In LA Low Commission."
What's important, is that they're unlikely to call up a realtor they saw in a TV ad yesterday, because people just don't think that way nowadays.
Over the past decade, the way we view advertisements has changed. However, many marketing agencies still use the same techniques even though they keep getting more expensive, and providing fewer conversions.
This new strategy launched by EnFuegoMedia is created by a team of professional content creators to build your online visibility and brand awareness, without ever purchasing expensive advertising slots that will just annoy your potential customers anyway.
Recent data from the Association of Real Estate License Law Officials (ARELLO) suggests that there are over 3 million active real estate licensees in the US right now. Chances are they all use the same boring strategies, making the ad market even more crowded - but you can stand out from the crowd with blogs, slideshows, videos, podcasts, infographics, and even press releases.
Using a team of professional content creators, writers, and marketers, EnFuegoMedia creates unique and exciting content in six different multimedia formats. Each piece of content includes information about their client’s products or services (or how awesome you are as a realtor,) and acts as an online advertisement with links back to your landing page or main website.
While traditional advertising relies on forcing viewers to watch or listen to marketing materials, which is an easy way to annoy potential customers, the strategy from EnFuegoMedia takes the opposite approach. The multimedia content attracts the attention of potential customers who are already looking for a realtor, using carefully crafted Search Engine Optimization (SEO).
Want to learn more about how it all works? Watch this short video on YouTube .
By creating content in multiple formats, EnFuegoMedia increases the chance that potential customers will find your marketing material naturally, often through Google searches. The strategy has also been shown to increase overall search rankings by regularly creating fresh content with links back to primary sites or landing pages.
EnFuegoMedia will create new and unique content every time, based on your websites or any other information you choose to provide. You will never be asked to write or research your own content or record your own media.
However, every completed blog, podcast, or piece of content will be available for you to review and suggest changes before it gets published on EnFuegoMedia's network, which includes hundreds of trusted, high-authority sites, including Yahoo Finance, Bloomberg, Nasdaq, and MarketWatch.
If you're a new client, you can also use EnFuegoMedia’s website audit feature to learn more about how you can improve your landing pages and websites by checking for common errors and compatibility issues. It's just a few clicks, and it's absolutely free.
Advertising is so 2020. It might get you noticed, but probably not in the way you want.
Get noticed for all the right reasons, with EnFuegoMedia content marketing.
