Discover how Behind the Work used purposeful content and transformation solutions to create a competitive advantage for a leading management consultant.
If you want to keep your marketing on track, you better get Behind the Work in your corner!
Case in point: The full-service marketing agency recently employed purposeful marketing strategies to help business management solutions company BBSI become thought leaders in their industry and drive inbound leads. BBSI is a management consulting company specializing in payroll, workers' compensation, staffing, recruiting, and risk management.
Go to https://behindthework.com/resource/peo-marketing-case-study to learn more.
When BBSI came to Behind the Work, they already had a robust marketing department. However, they wanted to expand by adding an experienced marketing agency that would bring value to their company—an agency that understood their business, valued the importance of community, and would feel like an extension of their team.
The report outlines the goals BBSI had for their partnership with Behind the Work. Firstly, they wanted to develop strategies for driving inbound sales through online sources. They also wanted to build an engaged client-side email database, and re-engage with established clients. It was also important to them that they be showcased as an industry expert in HR management and risk mitigation.
After learning about BBSI, Behind the Work developed a comprehensive plan for helping them achieve these goals. The plan involved producing value-adding content that amplified BBSI's already-established brand voice, writing keyword-heavy blogs that answered consumer questions, and creating a newsletter to keep their database informed and engaged. Behind the Work also integrated HubSpot with Salesforce, and re-established contact with over 13,000 brokers.
As a result of these strategies, 51% of BBSI's organic search traffic was new visitors, and consequently, 60% of their new customers came from organic traffic. They also established themselves as an industry thought leader, increased lead generation, and improved their email campaign management.
If you're interested in hiring Behind the Work to improve your digital marketing strategies, you can request a free quote from them today! Through a no-obligation consultation, they will assess your company, address your goals, and develop a tailored plan for achieving them.
About Behind The Work
Behind the Work is a full-service digital marketing agency with offices in Chicago and San Diego. They provide marketing solutions for several industries, including B2B service providers, manufacturing, education, healthcare, SaaS and technology, and eCommerce.
They have recently helped grow other companies, including Dental Lab Direct, Modento, Acquierent, Crescent, Tideworks, and AlwaysAI. They have also helped bolster the recruitment campaigns of prestigious schools, including the University of California system (UCLA, UC San Diego, Berkeley, and others) and Santa Fe Christian Schools.
See how Behind the Work can help your company by visiting https://behindthework.com
