If your brand is looking for the stars of its next promotional campaign, why not take the advice of Primeau Productions (1-888-843-1550) and feature your employees?
A lot of the most recognizable and memorable advertising and marketing campaigns of all time feature employees of a brand sharing their knowledge and experiences. Amazon, for example, has been getting some of its employees to share their stories not only as a way of recruiting other employees but also showcasing what the company has to offer. According to Primeau Productions, more companies should be looking to take a page out of Amazon's book!
The all-in-one media production company has a blog that examines how featuring actual employees in promotional and explainer videos can help your brand build credibility and trust with its customers. The blog also looks at how using actual employees in videos allows your brand to demonstrate its corporate culture and values.
Go to https://www.primeauproductions.com/putting-faces-to-values-how-actual-employees-humanize-your-brand-in-promotional-videos to find out more.
According to MultiVisionDigital, consumers are 64% more likely to purchase a product or service after watching an online video. Interestingly, this number increases if employees of these businesses are featured in the video. With its blog, Primeau Productions is highlighting some ways your brand can use its employees in its video content to generate a higher ROI.
Promotional videos are the most effective form of video content for your brand to include its employees in. They cover many video types, including day-in-the-life and behind-the-scenes videos, and generally, they are short in length as they are meant to be viewed on social media platforms where consumer attention typically needs to be captured quickly.
Another way that your brand can incorporate its employees into its video content is by featuring them in instructional videos and explainers where they demonstrate their expertise and knowledge of a product or service. This approach not only helps your brand educate its customers but also fosters a stronger connection with them.
By including employees in video content, your brand positions itself as more caring, friendly, and transparent, all qualities that customers look for in a company. It also shows that your brand is committed and dedicated to its employees.
“Including actual staff members in promotional videos is a great way to boost brand recognition and loyalty,” said a spokesperson for the company. “Videos featuring actual employees are a fantastic way of boosting your social media marketing, instructing customers, emphasizing product features and benefits, demonstrating corporate culture and values, and raising brand awareness.”
If your brand needs assistance creating video content, or simply incorporating employees into the process, Primeau Productions offers a variety of services to help. Their team can assist your brand with producing commercials, explainers, corporate training videos, employee testimonials, and much more. They will also help you navigate a lot of the obstacles that can arise when including employees in videos.
To hire Primeau Productions, you can call them or fill out the contact form on their website. One of their video production experts will get in touch with you to discuss your brand, your project, and your objectives for the campaign.
About Primeau Productions
Based in Greenville, SC, Primeau Productions has been providing high-quality media production services to clients from around the world since 1984. The company has helped create content for several noteworthy brands and organizations, including the North Carolina Airports Association, Harper General Contractors, the Smithsonian, and the CDC.
Visit https://www.primeauproductions.com/putting-faces-to-values-how-actual-employees-humanize-your-brand-in-promotional-videos today and learn more about how you can humanize your next promotional campaign.
