If you’re unsure what kinds of video content your business or organization should be creating, have a read of Primeau Productions’ (1-888-843-1550) new guide for inspiration.
Businesses and organizations have never had a tool at their disposal quite like video marketing. Its potential to entertain, engage, and educate people, often all at the same time, has made it the most dominant form of information dissemination available today. However, even within the category of video marketing, several sub-categories perform better than others, and with its new guide, Primeau Productions is lifting the curtain on what they are!
In the guide, the Charlotte media production company lists the 14 most used video marketing formats this year. The company also explains how its media production teams can help your business or organization create each of them.
Go to https://www.primeauproductions.com/the-video-marketing-revolution-primeau-productions-is-at-the-forefront/?swcfpc=1 to find out more.
Why The Guide?
In the guide, Primeau Productions cites statistics from a Wyzowl survey on video marketing trends entitled “The State of Video Marketing 2023.” “Wyzowl’s survey produced some mind-boggling stats that are sure to revolutionize how businesses market their products and services,” explained a company spokesperson. “In our new guide, we shed some light on these figures in hopes of educating businesses about the limitless possibilities that video content offers.”
The Breakdown
According to the guide, the five video marketing formats used the most by businesses and organizations this year have been social media videos, explainers, presentations, testimonials, and ads. The prevalence of these formats is correlational to the growth of platforms like TikTok, Instagram Reels, and YouTube Shorts, which cater to young audiences with short attention spans. Individually, they have been utilized by as many as 72% of all companies and no less than 45%.
After these formats, the next most popular have been teasers, sales videos, product demos, and videographics. Because of their potential to convey useful information quickly, these video marketing formats have proven to be a useful tool for as many as 42% of businesses.
To close out the guide, Primeau Productions lists customer onboarding and service videos, staff training videos, app demos, and new hire onboarding videos, as the five least used video marketing formats this year, only being implemented by about 15% to 20% of businesses. They claim this is largely due to the limited audiences these types of videos attract and how infrequently businesses show them relative to other formats.
"As our report shows, most businesses these days are creating some form of video content, whether for internal or external use, " said the company spokesperson. "Effective video can help expand reach, overcome the competition, and grow businesses and organizations to points where they can reach people in powerful ways."
How Primeau Productions Helps With Video Marketing
Primeau Productions has been helping clients from around the world produce and share studio-quality video marketing since 1984. Their video production and marketing teams have years of experience with things like storytelling, craft, customer engagement, and metrics and insights.
For most projects, they start by consulting with clients to learn more about their businesses or organizations, determine their budgets, and figure out what their ambitions are for the video content. When designing, crafting, and producing the content, they strive to ensure that all work is done onsite in professional studios equipped with state-of-the-art technology, ensuring that communication is clear and that all jobs are kept to a high standard. Once the final video has been created, they also assist with the sharing and dissemination of it.
Visit https://www.primeauproductions.com/the-video-marketing-revolution-primeau-productions-is-at-the-forefront/?swcfpc=1 and start creating great video content!
