‘Choosing An Amazon PPC Tool: Top Five Things To Look For’ is a critical outline of how sellers need to be evaluating Amazon PPC tools.
Sellozo revealed their list of the Top Five Things To Look For When Choosing An Amazon PPC Tool. The article outlines the various ways Amazon sellers should be evaluating Amazon PPC tools for their growing Amazon advertising investment.
For Amazon sellers who don't know, Amazon PPC or pay-per-click is the Amazon advertising model where sellers place advertising inside of the Amazon platform and pay per click generated by customers shopping and clicking on their advertising. PPC is offered in various forms and differs depending on the type of placement inside Amazon. While PPC is essential to an Amazon business, it is often misunderstood and sellers often struggle to evaluate tools that are meant to help them with building their Amazon business.
The top five things are:
#1. Make sure your Amazon PPC tool offers full advertising management.
#2. Evaluate tools and make sure that it is an effective means to lowering your advertising spend by lowering your ACoS or increasing your ability to find targeted keywords.
#3. Ensure your tool has the ability to automate ad placement options potentially even using AI to maximize bid optimization and placements.
#4. Makes sure your tool has a robust set of analytics and reporting that allows you to understand your business from an advertising standpoint as well as your organic impact at a high-level.
#5. And last, sellers should be looking for a tool that does not charge them based on a percentage of ad sales or ad spend and instead find a tool that has transparent up-front flat-fee pricing like Sellozo.
Sellozo CEO Nic Delorme says there are many sellers looking for insights and answers when it comes to choosing an Amazon PPC tool and this article is meant to help people in their decision process since this article reveals in a practical way what's possible with the right information and guidance.
The article is available at https://sellozo.com/best-amazon-ppc-tool/.
About Sellozo
Sellozo was founded in 2017 and serves the Amazon 3rd Party Sellers. It is known for offering Amazon sellers the ability to manage their Amazon PPC with ease and efficiency while automating and optimizing their advertising.
