Content Marketing For NY Movers: Why Quality Matters For Authority & Ranking

Content Marketing is Changing... for the Better!

If you've tried finding decent information about literally anything lately, you've likely noticed that a lot - and I mean a lot    •of the content on the internet is now AI-generated - and, honestly, not great. From useless analogies about how "insurance is like a parachute for your wallet" to the tired over-the-top claims of revolutionizing this and that while navigating complex challenges and landscapes.

SIGH.

But why am I telling you this? Just to complain about stupid AI content? Hmm... no, though I'd be lying if I said that wasn't one of the reasons. But no; the main reason I'm telling you this is because this type of schlock isn't working - and it's only downhill from here. So if you're planning on relying solely on AI for your content marketing, I'd reconsider.

Here's why...

• In 2023, 44% of businesses said that improving the quality and value of the content has led to success - meaning, people want to read stuff that is a) written in clear language and b) gives them the information they're looking for - and something tells me they're not interested in learning how insurance is like a parachute!
• Content marketing will get more personal in 2024 and beyond. It's undeniable that AI has made content creation faster and easier than ever - but unless you're investing tons of time (and money) into it, it's gonna be very hard to maintain your brand voice and authenticity. Which means you'd be losing the hard-earned trust of your customers.

And that's why content marketing is changing for the better    •quality is becoming more important. For a moving company, I'd venture, customer trust is very important - after all, you are asking them to trust you with all their earthly possessions.

So what I suggest is, use content marketing to build that trust, not to destroy it. You still don't have to write a single word yourself - Movers Media, a content marketing agency for moving companies, can do that for you.

And here's exactly what you stand to gain...

Improve Visibility and Brand Awareness

Okay, so let's get the obvious one out of the way first. The main reason companies publish content in the first place is to improve visibility on Google - to rank higher. And while publishing stuff on your blog can work, in theory, it won't have quite the same effect as, say, publishing news articles on Business Insider, or your local NBC site. Which is what Movers Media is offering.

Their team of writers creates six types of content    •news articles, blog posts, podcasts, slideshows, infographics, and videos - which are published on high-authority sites. The articles, and all other assets, are optimized for visibility, meaning they will rank high on Google. And they can cover a variety of topics - from the type of services you offer to moving guides and charity drives.

The idea is to target local areas, using what they call a hyper-local approach, to reach local customers who are already looking for your services. And, for movers, that's crucial. Because people need to find good movers when they need movers - they're not shopping around for moving services in their spare time.

And, on top of that, you also get to build brand awareness. With six types of content published across hundreds of sites, and regularly, you'll be all over the place - people will know your name.

Build Trust and Authority with Google and Customers

Now, let's back up a bit - remember what I told you about customer trust? It's important - you need to build trust and maintain it. One way to make sure your customers trust you is to provide them with quality, informative, and relevant content. And you can take that a step further by publishing your high-quality content on high-authority sites. Why? That's easy:

1. Business Insider, NBC, Fox, etc. all have high domain authority, which means people trust these sites. So when they see that your moving company was featured there, they will trust you, too. And, because your content is created by professionals like Movers Media, they will also see you as an expert in your field.
2. Google trusts these sites, too. If you're featured on a news site or a podcast directory with high domain authority, Google will see you as a trusted source of information - meaning they will rank your content higher.

So you're not just using content to promote your services or talk about how awesome you are (that's ad territory and, frankly, people hate it); you're using content to give people and Google what they want and where they want it: informative, quality content published on third-party, high-authority sites.

See how Movers Media can help you get where you need to be - get started at https://moversmedia.clientcabin.com/