Need to sell your wares but hate selling? Then Bliss Profit’s latest piece is for you! Discover how you can sell without going the traditional route in this insightful article.
Raise your hand if you’re a small business owner who hates selling.
Did you raise your hand? You’re not alone. Many small business owners hate the thought of “selling” their product. But we need to take a step back and assess why we are so afraid to sell something worthwhile. Your product is good. Your company is legitimate. What exactly are you worried about?
Check out BlissProfit's latest post and learn how to overcome your aversion: https://blissprofit.com/why-do-small-business-owners-hate-to-sell-their-products/
There is a concerning trend of small business owners not allocating enough resources for their sales strategies. In “Why Do Small Business Owners Hate to Sell Their Products?”, Bliss Profit explains that many business leaders openly state that they “hate selling” and are reluctant to talk to prospects, even to the detriment of their company profit.
Does this sound like you? It’s okay. A lot of people hate sales, but there is a way to look at it differently so your company can thrive.
Rather than directly talking with customers, which may be overwhelming for many small business owners, Bliss Profit suggests using soft sales techniques that include educating customers through content, delivered through blogs, podcasts, and videos. This approach is not only less invasive to prospects but also alleviates fears about being perceived as “pushy” or “manipulative.”
Another reason why business owners are no longer into selling is a lack of actual selling skills, hence the need to upskill.
Bliss Profit says that while it is understandable for you to wear different hats at once, you must make time to hone your skills through sales training. Think of sales as an integral aspect of your business success: It’s not more important than anything else—but it’s definitely as important.
They write, "Running a small business involves juggling multiple responsibilities. Often, sales get pushed to the back burner because other tasks seem more urgent. However, neglecting sales can lead to a lack of revenue and business growth. Therefore, it’s essential to prioritize sales alongside other critical business functions."
If you want to see Bliss Profit's full gamut of tips, access its full piece at https://blissprofit.com/understanding-your-customers-pain-points-a-sales-strategy-for-small-business-owners-who-hate-to-sell/ to learn more.
You can also check out these resources:
https://blissprofit.com/educating-rather-than-selling-soft-sales-tactics/
https://blissprofit.com/building-trust-the-foundation-of-soft-sales-strategies/
