A business is nothing without a strong logo to represent it! Learn how you can create an effective logo with these tips from creative marketing agency LO:LA.
Some of the most iconic and memorable images in the world are brand logos, and while some of them may seem simple, a great deal of thought and resources is usually behind them.
Your business may not be at this level of global notoriety yet, nevertheless, you should still have a logo that customers will engage with and remember. So, to help you create this one-of-a-kind logo that communicates your brand’s story, sets it apart from competitors, and emotionally connects with customers, creative marketing agency LO:LA has provided a guide with some things for you to consider.
Go to https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business to find out more.
A logo is often the first touchpoint consumers have with your brand, whether it’s seeing it on someone else’s t-shirt or watching it flash by on a television advertisement. For the logo to stick in that customer’s mind, a few things need to be avoided.
The first thing the guide recommends your business avoids is misunderstanding its audience. According to LO:LA, it will be obvious if the customer’s interests, wants, and needs aren’t reflected in your logo, because savvy customers will disconnect or distance themselves from your brand. To prevent this from happening, your business should research its customers, find out what appeals to them, and integrate it somehow into the logo’s story.
In regards to designing the logo, the guide also highlights some visual mistakes that brands often make. These can include chaotic typography, clashing colors, poor spacing, and awkward sizing. LO:LA recommends that your business doesn't get too complicated with its logo; it should try and offset every intricate element with a more simple one. The example the guide uses is the Coca-Cola logo, which features an elaborate font against a very primary color (red).
Lastly, the guide recommends that your business doesn’t copy the logos of other brands. Aside from the legal ramifications that copying can lead to, it can also alienate customers who may think your business is inauthentic or unethical. Your business should make decisions that it can live with not only in the short term but in the long term also.
“There are so many things to consider during the logo creation process, it can be hard to know where to start,” said a spokesperson for the company. “Colors, shapes, graphics, fonts—if one area is lacking the entire logo will be lacking. Hopefully, with the help of our guide, companies can design logos that set their business apart from the competition and provide strong branding opportunities.”
LO:LA offers a variety of different branding services to help businesses that might be struggling with developing a logo. Their marketing professionals—in addition to being branding and advertising experts—have a strong understanding of visual elements and what customers are looking for in a logo.
As part of its brand identity and development services, LO:LA has helped several businesses create and improve their logos. They recently assisted GRRRL, a clothing company empowering women from around the world, update their logo so it was more modern and recognizable. They also helped the non-profit organization The Creative Coalition conceptualize a logo that embodied their role as a great illuminator of the arts and honored the history of Old Hollywood.
To hire LO:LA to help with your business's logo development you can fill out the contact form on their website. One of their marketing professionals will reach out and discuss your ambitions for the logo, identify obstacles, and create a path to design.
If you want to learn more about how you can create the next Swoosh, Golden Arches, or Apple, please visit https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business
