As chief marketing officer of MIT 45, Dalton Locke has seen first-hand what it takes to build a successful brand. He tells us in this podcast interview how he shaped his own company into one that is well known and trusted.
Recently, MIT45 Chief Marketing & Branding Officer Dalton Locke was interviewed on the highly acclaimed entrepreneurs’ podcast ‘Get After It' with Aaron Griffin. This is his first interview after achieving success as a lifestyle brand and going deep into multiple topics that helped make him successful - including what it takes behind closed doors.
MIT45 has been known as a company with extraordinary growth over the past 2 years. Well known in multiple industries and recognized as the gold standard, they have quickly developed into various arenas (including major chains of convenience stores). The podcast dive more deeply into topics such as how Locke stays passionate 10 years after starting his business; why entrepreneurs don’t make it through tough times no matter what methods they use?
But Dalton didn’t start with a silver spoon in his mouth. Growing up in the 80s, he had a typical middle-class childhood in northern Utah. Born to parents who worked multiple jobs and did everything possible to keep a roof over the family, Dalton was in and out of trouble. After graduating high school, he dipped his toe in multiple businesses - from local promotions to online marketing and call centers (which are common in the Salt Lake City area) and eventually found his stride with MIT45 as the Chief Marketing Officer.
Essential to helping the company grow and achieve this level of success, Locke tells the world what takeaways other entrepreneurs can use to successfully develop a brand. In a difficult industry at a difficult time (through the pandemic), MIT45 has successfully developed a company culture of inclusiveness and balance, while growing 500% over the last 2 years.
Dalton Locke, CMO of MIT45, stated, “The success we’ve achieved with our brand has been exciting, from becoming recognized as the industry’s gold standard to all our competitors trying to copy our brand. While there are still daily challenges it is great to see the hard work pay off.”
To listen to the podcast with Aaron Griffin go to the podcast page.
You can learn more about MIT45 by going to MIT45OG.com. To learn about MIT45 Wholesale opportunities and why it is the fastest-growing brand in convenience stores go to Mit45Merchants.com
