Digital Marketing Strategies For Small Businesses: Social Media Is Key In 2025

Total Digital Dominance: Is It Possible?

There are precious few true breakout success stories from the small business world when it comes to digital visibility. My personal favorite tale from the industry is one I am sure you are familiar with. Ben & Jerry's Ice Cream was a two-man operation at its inception, just two friends who loved ice cream and wanted to share that love with the world. Sure, theirs is a story of a great product made well, but it is also the story of a truly inspired marketing strategy that I think any small business could benefit from taking a look at.

To learn how you can create your own historic marketing plan, visit https://kyriossystems.com/post/5-pillars-digital-marketing-dominance

How Did They Do It?

The pair made their mark by embracing the small business philosophy that connecting with customers directly is the way to go. They developed a brand that embraced social causes, giving them the springboard necessary to grow both online and by word of mouth. Now, they are a multi-billion dollar enterprise.

But let's suppose you don't sell ice cream. Let's assume you are selling software, or something equally lacking in flavor. Your product offers great value to customers, but how do you get them to take notice without slapping Jimmy Fallon's picture on the box?

For that conundrum, Kyrios Systems has answers. In their new guide, they have compiled 5 winning digital marketing strategies that your business can use to boost your online presence, even if your product in no way involves cookie dough.

Developing Your Strategy

As Kyrios explains, these strategies are especially crucial for small and mid-market businesses, many of whom often struggle with digital visibility in the face of their larger competition. Still, they say that businesses who develop and execute a robust digital marketing strategy tend to outperform their peers by as much as 300%.

Given that their strategies are intended for small businesses with limited budgets, Kyrios has prioritized affordability and ROI. They specifically recommend a combination of social media advertising, SEO, content marketing, and web development, as well as limited, highly focused use of PPC advertising campaigns.

Optimizing Your Website

Your website is the foundation of all other content marketing or advertising campaigns, and as such, websites must be optimized, engaging, and appealing to navigate. Kyrios offers a range of tips to achieve this, including the careful selection of a hosting provider, the frequent use of calls to action, and the development of a strong visual identity.

Building Out Your Ecosystem

From there, you can focus on other components of your marketing ecosystem, including social media presence and paid advertisements. They share their picks for the best advertising channels currently available, offering advanced tips on how to maximize ROI and reach as many people as possible through these methods.

SEO Is Key

Across all these tips, Kyrios shares proven SEO targeting methods designed to boost the overall potency of all visibility efforts. They focus on 3 key areas: on-page SEO for business websites, off-page SEO including backlinks, and technical SEO, which focuses primarily on the optimization of site and page performance.

About Kyrios

Kyrios is a business software development company dedicated to the creation of fully-enabled, all-in-one CRM software. Their platform offers access to a wide range of visibility and productivity-boosting tools, including a web design studio, unified social media and email inbox, accounts manager, and more.

Read the full guide at https://kyriossystems.com/post/5-pillars-digital-marketing-dominance