Whether you’re designing a logo for your brand, or hiring it out to someone else, you need to make sure it’s effective. Creative marketing agency LO:LA has tips to help you do that!
A logo is often the first thing people mention when asked about a brand—Nike has the Swoosh, McDonald’s the Golden Arches, and Starbucks the Siren. The thing these logos have in common is that they are simple yet powerful in their messaging. To make logos like these—that are attractive, original, and effective in communicating what they stand for—LO:LA has some tips for you!
Their new guide focuses on five common mistakes that brands make when designing their logos and suggests ways you can avoid them in order to make a logo that stands out and endures through trends.
Go to https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business to find out more!
The first thing LO:LA recommends your brand does is fully understand its target audience. “Not correctly identifying the potential customer’s interests, wants, and needs can result in an ineffective logo,” said the author of the guide. “By researching competitors and demographics, there are plenty of ways to better understand your consumer base which will help create an engaging and memorable logo.”
Then, when creating the logo, you need to consider its aesthetic qualities. The typography and colors of the logo should be simple but still powerfully evoke your brand’s personality. The example the guide uses is Coca-Cola’s iconic cursive font and bold red color. Moreover, the logo’s elements shouldn’t clash with one another.
Other things the guide suggests that you consider are copying and the future. Replicating another brand’s logo can not only result in legal issues and hefty fines, but the immorality of doing so can also seriously alienate your customer base. Logos also have to be designed with your brand’s long-term future in mind; they should be timeless and versatile.
“Creating a great logo requires more than just artistic ability—it’s easy to make mistakes,” said the author. “However, by knowing the biggest mistakes to avoid when creating a logo for your business, you can craft a successful logo that stands out from the crowd and will last through ever-evolving trends.”
As part of their creative marketing solutions, LO:LA can create a logo for you or redesign an existing one.
A recent example of LO:LA’s success in helping a brand with its visual identity was Complice, a skincare startup from Switzerland. LO:LA helped them share their story of being a more balanced, natural, and environmentally friendly skincare company through visual elements. Together, they decided on unique fonts, colors, and images that captured the essence of Complice as a brand.
LO:LA is a full-service agency dedicated to providing brands with creative marketing that is accessible, affordable, and resonant. They work with both B2C and B2B brands, including start-up and emerging businesses as well as mid-size and established ones.
To date, they have helped a variety of brands in many industries, including food and beverage, apparel, retail, e-commerce, automotive, CPG, nonprofit, utilities, and media. Recent clients include Total Wine & More, GRRRL, Cycle Gear, Lazy Dog, and The Creative Coalition.
Visit https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business today and start creating an iconic logo that will stand the test of time!
