Get affordable dental marketing that actually works. My Tooth Media can create blogs, podcasts, videos, and more – all about your dental practice, and with hyper-targeting that makes them more likely to show up near the top of the search results.
Have you ever had someone walk into your dental practice and say something similar to, "I saw your ad on TV, and rushed over here to get my teeth cleaned"?
While I guess it's possible that has happened to someone, it's pretty unlikely.
Dentistry just doesn't work the same way as consumer goods, it's not something we go out and purchase on impulse because we saw nice teeth in an advertisement - but for some reason, we still use the same advertising styles, that we know aren't very effective.
My Tooth Media has a new marketing technique, optimized specifically for dental professionals, that builds online awareness and visibility for your brand, using hyper-targeted multimedia, rather than traditional advertisements.
Keep reading to learn more, or visit https://mytoothmedia.clientcabin.com to watch a short video that explains how it works.
The new marketing strategy uses multimedia content in six popular formats, such as blogs, podcasts, and streaming videos, to attract potential customers’ attention, at the precise moment that they are actively looking for your services. Though paid advertisements are often seen by more people, research shows that more than 53% of all website traffic comes from “organic” search results.
This shouldn't be a surprise though, experts have been warning us about this problem for years. Everything has become so saturated with advertisements, and so many of them are deceptive, that the average consumer has learned to actively ignore them. Paying for a "sponsored link" has become a highly effective way to spend money, but a lot less effective at bringing in new customers.
That's why My Tooth Media uses a fully organic strategy that never results in “sponsored link” banners next to your content. Their strategy doesn't use a single ad, but it is highly effective at getting your content near the top of the search results, for local, actively interested customers.
The entire marketing campaign uses a "done-for-you" approach, so you will never be asked to write, record, or publish your own multimedia, though you will be able to review, approve, or suggest changes to each piece of content before it goes live online. My Tooth Media uses a team of writers, developers, and advertising professionals to craft each piece of content, with a focus on expanding your brand’s online reach.
Though you are welcome to make suggestions, the multimedia campaigns include market research done by My Tooth Media specialists, on both your company and its competition. The research will be used to craft unique content about your business, products, and services, with links back to your main websites or sales pages.
While this strategy puts new and interesting content about your brand online to attract new customers, it has also been shown to improve the visibility of your primary websites. As each piece of content is added, the search ranking algorithms see that new content is being created about your brand, which implies that it must be relevant and interesting, and should be ranked higher in the results.
Content marketing is a powerful strategy, but unfortunately, it may not be the right solution for everyone. If you think it might be right for your business, schedule a free consultation with a My Tooth Media specialist to learn more. They can help you to find out if multimedia content is the right match for your business, and walk you through the process.
Traditional advertising may be the most common marketing approach, but that doesn't mean it's the best solution for every business.
Skip the "one-size-fits-all" approach, and try a marketing technique optimized for your industry.
Visit https://mytoothmedia.clientcabin.com to watch a short video that explains the content marketing process, or to schedule a free consultation.
