Maybe you’re great with aesthetics when it comes to logo design, but do you know enough about your competitors or your customers? London : Los Angeles (LO:LA) has a new report on what you should know – and avoid – when designing your brand’s logo.
Your brand’s logo is its public face. When you think about your brand’s mission and values, you’re essentially thinking about what you want that face to express and how your customers will likely react. Do you want to convey a sense of high seriousness and dedication to professional values? Or something more casual and playful? Of course, it all depends on your particular product or service, but you definitely want your brand's logo to strike the right chord with your customers.
LO:LA's creative services team can give you expert advice on the subject. In their new report, you'll learn about the many factors you need to consider to create a logo that effectively communicates your brand's identity and stands out from industry competition. The guide discusses these factors by explaining the top mistakes to avoid in logo design.
You can access the report at https://www.thelolaagency.com/2023/03/20/biggest-mistakes-to-avoid-when-creating-a-logo-for-your-business/
The new guide, titled “Biggest Mistakes to Avoid When Creating a Logo for Your Business,” tells you about the five major actions you must take to ensure superior graphic design. You need to: (1) understand your target audience, (2) use consistent typography, (3) make sure your brand's aesthetics harmonize, (4) devise an original logo, and (5) think ahead when you design it.
Think about it - your brand’s logo is the epitome of your brand identity and perhaps the strongest determinant of how the public will view it... and perhaps you. It's likely the very first thing a customer will notice upon first contact with your business or any of its public materials. Since first impressions are so strong, it's absolutely crucial that your logo effectively communicate your brand's values.
Sure, you need artistic ability to design a good logo. But you don't want just a good logo - you want a great logo. The report explains the less-obvious, non-aesthetic factors of effective logo design, such as knowledge of your competitors and customers and a forward-thinking mentality. Armed with knowledge of the most common errors, you'll be empowered to craft an amazing logo that will grab public attention and outlast ever-shifting trends.
About LO:LA
LO:LA was founded in 2017 in London with the goal of re-imagining creative services by combining “big agency” and in-house experience. Their team combines the flexibility, attention, and unconventional thinking of an independent shop while maintaining quality and cost-effectiveness. LO:LA’s brand marketing offerings cover the full spectrum of creative services, including work on brand identity and strategy, digital platform development, and content and campaign marketing.
A satisfied customer said, “LO:LA was a fantastic partner! Our project stalled on our end because of staffing changes. LO:LA was patient while we rehired, then worked to meet a key deadline to launch the new website in time for a huge press opportunity. We’re incredibly pleased with the results. The site is polished and exactly what we had hoped for!”
You want your company to make a difference in the world and to be remembered after you're gone. It all starts with its mission, its values, and the public-facing design that crystallizes it all - your brand's logo.
Want to take your brand's image to the next level, logo and all? Check out LO:LA's full-spectrum creative services at https://www.thelolaagency.com/work/
