Have you ever wondered how to improve your brand perception? Customer perception is an incredibly powerful but underrated aspect of any marketing strategy. It plays a critical role in how successful your brand can be! Read this marketing article by LO:LA to learn more.
Have you ever thought about how your brand is perceived by the public? For many of us, starting a business revolves around the technical aspects of development, from choosing a name to building an SEO-friendly website. While these are all important aspects of building a great brand, we often forget how all these elements come together toward brand perception.
Even if you have the nicest-looking website, does it give the right impression to your target market?
If you want to improve your brand perception and make sure it’s consistently being viewed positively, then you need to read this article by LO:LA!
LO:LA (London: Los Angeles) recommends its article called, “6 Simple Steps To Positively Affect Poor Brand Perception”. The boutique creative agency helps companies maintain their online visibility through consistent messaging that finds magic in the moments that matter.
The article lists six ways in which your company can immediately improve its brand perception. In particular, LO:LA emphasizes the need for consistent messaging, especially if your business has a negative public image. Most customers today want a brand that is both authentic and professional, and any inconsistency in messaging can dramatically affect brand perception.
Read the full article at https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/
LO:LA reinforces the importance of brand consistency in improving public perception. The agency explains that consistency is the simplest and most effective way to build trust among the target audience. While many brands can produce a single, positive customer experience, recreating this great first impression is much more challenging.
Consistent messaging is a critical aspect of building customer trust. According to several studies, customer trust plays a key role in customer conversion. People are more likely to continue patronizing a brand that has consistent messaging with a compatible customer experience journey. This is because customers begin forming an expectation about a brand that must be continuously met regardless of any external factors.
Conversely, when brands have inconsistent messaging, they produce an uncertain public perception. Potential clients are no longer assured of the quality or availability of a brand’s products or services. This will cause them to think twice about purchasing anything from that specific company.
Ultimately, you want your customers to recognize your brand and associate it with positive emotions. Even if they won’t purchase a product or request service from you immediately, most customers will turn to a company they have good thoughts about when they do need something.
Consistent messaging is only one of the six factors explained in the new article. LO:LA also details other ways companies can improve their brand perception, from conducting market research to developing a brand positioning strategy.
LO:LA was founded in 2017 with the primary objective of re-imagining the advertising creative. The agency is an inside-out marketing organization that is committed to developing unique content for each of its clients. Its list of services includes brand strategy, digital activation, and content marketing, among others.
A spokesperson for the agency wrote, "We bring big agency and in-house experience matched with the flexibility, attention and “outside the box” thinking of an independent shop, all while never sacrificing quality and always turning out compelling creative made with love."
Go to https://www.thelolaagency.com/2023/03/09/6-simple-steps-to-positively-affect-poor-brand-perception/ so you can learn more.
