If you run a brand and you’re looking for ways to get customers more emotionally invested in your company, then creative marketing agency LO:LA has a guide to help you out!
Generally speaking, customers want to support brands with products that they love and stories that they can relate to. Creative marketing agency LO:LA helps brands like yours develop these elements and create enduring connections with your customers!
Their new guide suggests strategies you can employ to create emotionally engaged customers, and ultimately increase loyalty, awareness, repeat business, and revenue growth. Emotionally engaged customers are customers who have strong emotional connections to a brand and thus provide higher lifetime value.
Go to https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers to find out more.
According to the guide, emotionally engaged customers are more likely to make repeat purchases, refer friends and family to your brand, and pay more for your products or services. Furthermore, emotionally engaged customers represent a 23% premium compared to average customers, meaning for every dollar an average customer brings your business, emotionally engaged customers bring nearly 25 cents more.
To create emotionally engaged customers, LO:LA recommends that you take a holistic approach to building connections. First, you must ensure your brand has a strong identity that customers can easily connect to. You must also create a positive and personalized experience for your customers that makes them feel valued individually while also being a part of something bigger.
Once these elements are established, you can then start engaging with customers in more meaningful ways. You can interact with them on social media, educate and empower them through your physical and digital resources, and give back to them by hosting community events and supporting social causes.
LO:LA believes that brands can benefit significantly by employing these strategies and developing emotionally engaged customers, who are usually willing to pay more over longer periods. They are also less likely to switch brands and more likely to share their positive experiences and forgive mistakes and shortcomings.
“Emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the brand,” said a spokesperson for the company. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
LO:LA has used these strategies to help a wide array of brands and companies develop long-lasting, emotionally-driven connections with their customers. They've partnered with businesses in the food and beverage, apparel, retail, e-commerce, B2B, automotive, CPG, non-profit, healthcare, utility, and media industries. Recently, they've provided their marketing expertise to The Creative Coalition, Xperience, and Urban Plates.
About LO:LA
Founded in 2017, LO:LA is a full-service creative marketing agency with ties to Los Angeles and London. The team offers a full range of digital marketing solutions, including brand strategy and identity design, content and social media marketing, website design, and SEO. They help brands engage, evolve, and thrive using their Return On Ideas approach.
To hire LO:LA to assist you with your brand's marketing needs, you can visit the website below. One of their marketing experts will be happy to meet with you and discuss your challenges, desired outcomes, and potential solutions.
Visit https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers today and learn how LO:LA can help you emotionally connect with your customers!
