If you’ve always wanted your brand to do more than just sell products, you need to read LO:LA’s guide on spreading joy through marketing!
Most brands with longevity and influence have found ways of transcending the simple sale of goods; they tell stories, they create experiences, and they build followings. To help your brand achieve this level of influence, marketing agency LO:LA has shared a guide with tips for creating joy through marketing.
The guide shows how your brand can leverage its emotional connection with its customers to propagate joy, happiness, and optimism in the world around you. The guide also looks at how creating joy through marketing can help address bigger social issues such as climate change, inequality, and political polarization.
Go to https://www.thelolaagency.com/2023/03/31/spread-more-joy to find out more.
It’s tough to stay positive given all the negativity disseminated daily. But for LO:LA, the best way to combat negativity is more positivity. “Creating moments of joy and happiness has become more important than ever,” said a spokesperson for the company. “This is where brands can step in and make a difference by creating joy with their marketing.”
The guide argues that to do this, your brand can’t just sell its product—it needs to emotionally connect with its customers and create a culture of empathy and kindness. This can be done by promoting an experience or lifestyle linked to its product. The example the guide uses is how car companies emphasize the social and recreational possibilities of their vehicles rather than their technical specifications.
Additionally, the guide suggests that your brand consider trying different ways of marketing its products because consumers are often attracted to things that are new, fresh, and exciting. They don’t have to be complicated or expensive either. The guide cites a few reputable brands that have created buzz and engagement with simple yet inventive social media campaigns and contests.
By following the recommendations in the guide, LO:LA believes your brand can not only increase its sales but also strengthen its bond with its customers and improve its public perception.
Moreover, by producing joyful marketing, your brand can encourage resiliency, creativity, and compassion in consumers. It can also renew energy and inspire optimism in times of adversity. This can be particularly helpful when trying to develop the social cohesion and trust needed to tackle big-picture issues.
“As a nation, we have a responsibility to create moments of joy and happiness for ourselves and for one another,” said the spokesperson. “By making joy a priority in our actions, we can build a society that is more resilient, more creative, and more connected.”
If your brand needs a hand doing any of the above, LO:LA has the services to help! Their marketing experts can help you build your brand and identity from scratch or help you polish your already-existing one. They can also design and enhance your digital platforms. They'll even create content marketing strategies and help implement them across all the necessary channels.
About LO:LA
A full-service agency based in El Segundo, CA, LO:LA has been providing brands with accessible, affordable, and resonant creative marketing services since 2017. They work with both B2C and B2B brands, including start-up and emerging businesses as well as mid-size and established ones.
Visit https://www.thelolaagency.com/2023/03/31/spread-more-joy today and learn more about how your brand can make a difference in the world!
