You can’t have a successful email marketing campaign without a carefully crafted call-to-action (CTA). Find out what this involves when you read New York-based content marketing expert Scott Hall’s latest article, “Crafting Email Marketing Calls-To-Action to Get More Clicks.”
When you're doing what you can to cut through all the noise and clutter in the marketing space to truly connect with your target audience, email marketing remains one of the most effective tools in your toolkit. With the power to deliver personalized content straight to audience inboxes, this valuable tactic helps you engage, build relationships, and drive action — all while keeping your brand top of mind. When done correctly, the results can be nothing short of sensational.
And while your content is your email's engine, your CTA is the gas pedal.
Learn all about the power of a properly crafted CTA when you read Scott Hall's latest article at https://scotthall.co/email-marketing-calls-to-action
Digital marketing has come a long way since its debut in 1990, but email marketing still remains one of the most effective tools for engaging audiences and generating results. With that comes a mindful, strategically implemented CTA. The right CTA, in wording, placement, design and link, can be the difference between an email that converts, and a campaign that falls short.
Scott says that in crafting your email and accompanying CTA you should view the content as an invitation that encourages your recipient to take action. While persuading someone to engage with your email is a challenge in itself, getting them to click through requires a CTA that is clear and compelling. Well-crafted CTAs significantly increase click-through rates, moving customers forward in their registration, information gathering, subscription, or buying journey.
Scott explains:
“A strong CTA tells your audience exactly what to do next. To inspire action, your CTA must convey a sense of urgency. You should speak directly to your audience’s interests, so the CTA feels relevant and irresistible.”
To ignite audience interest and action, Scott says it's important you conduct thorough target customer research to clarify audience wants, needs, and expectations. This, he says, can be accomplished through surveys, and gleaned from website analytics and social media interactions. Once your customer persona is developed, Scott says "test, test, test." Always A/B test various CTA wording, design, and placement options to determine which version of your email yields the best results.
Regardless of the complexity of your company’s email software - whether it's Mailchimp, MailerLite, Stripo, or another brand - all products allow you to blend your copy with complementary design elements and a customized, correctly linked CTA.
The general rule of thumb is that proper content layout should pull the eye from element to element. Your first CTA should therefore be inserted toward the top of your email. Your second CTA should appear at the bottom. For maximum impact, your CTA should stand out with eye-catching colors, the right frame, and clear, actionable language that aligns with the goal of your email.
Scott reminds you to always think mobile first, because most people today check their email on their smartphones and designs that appear clear and compelling on a computer will perform differently on different devices. You should also ensure your emails comply with CAN-SPAM regulations and that you're transparent about your data collection practices to maintain your audience's trust.
Ready to transform your email marketing results? Let's begin with those CTAs. A solid strategy goes a long way in driving engagement and conversions and Scott Hall can help you make that happen. Get all the details at https://scotthall.co/email-marketing-calls-to-action
