It’s been a tough period for the US food industry with increased regulation and an increase in fraud. If you’re looking for an easy way to meet your compliance obligations while protecting your brand, talk to rfxcel!
Are you losing valuable customers because of food fraud? Struggling to keep track of your inventory and restore consumer trust? You need rfxcel - End-to-end traceability for the food industry!
The company, which is part of the Antares Vision Group, offers you a fully-automated and robust solution to combating the rising threat of counterfeiting, diversions, and theft. Enjoy finely-tuned digital supply chain solutions and a customised 'central nervous system' that allows for real-time data collection and product tracking.
Protect your food brand with foolproof digital traceability from rfxcel. More details at https://rfxcel.com/brand-protection/
You can benefit from the rfxcel philosophy on brand protection for an under-pressure food delivery sector, helping you preserve the efficiency, transparency, and economic integrity of your supply chains. Rebuild consumer trust with advanced digital traceability solutions.
According to a report by the Food Marketing Institute, the food industry today faces a set of unique challenges. These include supply chain disruption, labor shortages, technological transformation, a changing marketplace driven by shifting societal dynamics, and increased regulation pertaining to environmental and social factors as well as industry governance.
Serialisation is one of the major building blocks of rfxcel's approach to supply chain issues. Unique serial numbers are assigned to each of your products with every unit able to link to information on the origin, date of harvest, lot number, and expiration dates. From the production stage through to distribution and consumer purchase, serialisation acts as a powerful barrier to food fraud and inferior quality control.
An article on the rfxcel website points out that serialisation forms a vital part of brand identity and protection and how this empowers consumers. The piece highlights how a serialised product becomes a form of communication with your customers. Smart links on labels enable people to access a rich seam of information and data about a product, helping to cement brand relationships.
Integrated monitoring provides you with detailed unit-level data about where your products are. This information is updated in real-time, offering you a powerful way to identify and rectify issues. All of these technologies can be employed within the rfxcel mobile traceability system, providing 24/7 access to supply chain data from anywhere in the world.
A spokesperson says, “You can use data to innovate your brand protection strategies, consumer engagement activities, and every part of your operations. With rfxcel, you can fortify your brand with data from a digital supply chain.”
For more info, go to https://rfxcel.com/supply-chain-threats-brand-protection-strategy/
Fight food fraud and boost your brand with rfxcel.
