Epi Digital Shift is here to disrupt the pricing structure of the Digital Marketing Services Industry. Designed to have as little overhead as we can so we can offer local businesses more for less.
Epi Digital Shift was created to disrupt the pricing structure in the Digital Marketing Services Industry. One question of course is Why? Every industry goes through predictable cycles. At the beginning a Specialist is needed and when the technology changes, prices drop. This happens in every industry and will happen every industry, it's just a matter of time. More to the point of why, because the local businesses across America deserve a break today.
Benefits of Video News Release Delivery
Video News Releases have become more functional than ever before especially in today's social web marketing scene. They've obviously been around for a long time but apart from the goals of announcing a new product launch or a company's latest acquisition, Video News Releases also provide huge publicity for businesses as well as SEO benefits. Let's take more precise peek at the advantages of Video News Release distribution:
HUGE Viewership and Customer Base
Around the planet, more than 80 million are reading the news. Think about it. if just 0.1% of those readers read and watch a Video News Release and bought a product, a company would be bringing in quite a bit. There's a huge pool of possible customers out there, so make the best of it and create a Video News Release that's actually worth reading and watching. Having said that, please don't turn a Video News Release into an advertisement.
Increased Visibility and Trust
The more people read about a company or product, the more they know. Before long more people know about it, customers and journalists begin to connect with the product or service which of course, should be good for any company and not the opposite. The more people understand the purpose and objectives, the more likely it will be covered in the media and as mentioned before, remember to offer something worth publicizing.
Enhanced SEO Efforts
It's no surprise how people use Video News Releases to boost their off-page SEO back linking efforts. Any SEO marketer knows the importance of keyword research and anchor backlinks when writing and creating a Video News Release, all for the sake of SEO. The links commonly found on Video News Releases are not there for decorative purposes, but for readers to select so that they can be redirected to a website. And at the end of the day, the result: increased target traffic!
Managing and fixing a Company’s Reputation
Not every company gets good buyer reviews and sometimes just because of one unsatisfied customer, a website's reputation on SERPs could be completely tarnished. Video News Release distributions can help a company manage it’s reputation, especially if it’s been getting negatively flamed for something it might not have done. Optimizing Video News Releases and sending them out for SEO purposes will help any company gain back the positive reputation it deserves, pushing negative reviews to the back of SERPs.
Become an Industry Expert.
Don't neglect, if sending out Video News Releases for people to read about a company, one must be seen as an expert. As such, one has to be a specialist at something and actually educate and share the information they are informing people about. Doing so would will increase viewer's trust and rapport and eventually, if people like and agree with what they hear and see, they're more likely to purchase the service or product offered.
Cost-effective.
In terms of SEO, Video News Release circulation can be considered one of the more money-saving choices compared with paid advertising. Its results are also more observable and measurable than social media marketing. Generally, using Video News Release distribution to improve traffic and maximize SEO efforts is actually a pretty good value for the money.
Spread The Brand Name Virally.
We're now in the age of Web2.0, whereby companies are entitled to providing to a piece of the internet, so all can get heard. Any Video News Release that's awesome enough will be shared, multiple times through several social platforms. The end result, a chain effect where the news is spread across networks that will drive more online users to read and share news tips, thus more leads and more sales.
Permanent Indexation.
SERP position will be enhanced because these Video News Releases will be indexed by top news search engines, guaranteeing content will be stored inside Google's (or any other search engine's) database for easy accessibility. This makes it incredibly easy for consumers, journalists, and other interested parties to find content should they search for on Google.
Scott Powell, the Co-Founder of Epi Digital Shift said, "it's all in our name, we are shifting the pricing structure in this industry and the benefits for a local business regularly publishing Video News Releases are simple to understand. The search engines love Press Releases and adding a video to go in the Press Release, they love even more. The cost just had to come down for the local business to see them as an affordable strategy. We are here to deliver less for more." Epi Digital Shift creates Video News Releases in some cases 200 dollars less retail than what other Digital Marketers charge wholesale. Just check the website.”
The prices Epi Digital Shift charges for other Services like Video Marketing, creating a Google My Business Account, building websites and the like are just as drastic in the opportunity for local businesses to pay less. Employing a different business model is the difference. Scott Powell went on to say, “building a business from the ground up with less overhead is what enables us to pass the savings on to the ones who really need it, the local business owner. We live in the Digital World now, we are here to help local businesses to be able to compete in this arena. Local businesses are not paying for us to reside in fancy offices or pay huge salaries to employees. They simply pay close to what it costs.
Check out the video:
https://www.youtube.com/watch?v=DU3ug3W61qU
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