Evanston Digital Agency Rebrand Offers Marketing Strategy & Creative Expertise

Dec 14, 2022

The finalized merger between 120/80 and Beacons Point digital marketing agencies gives you the newly branded Evanston, IL full-service powerhouse Behind The Work, specialists in attracting, growing and retaining your client list.

Evanston Digital Agency Rebrand Offers Marketing Strategy & Creative Expertise

In today's competitive and complex market, you need digital marketing expertise that doesn't rely on cookie-cutter solutions and a sufficient strategy.

For a 'good enough is not enough' work ethic and compelling creative that'll stick with your target audience and prompt them to act, you need the experts at Behind The Work.

Behind The Work is a newly branded agency that combines the best of two former agencies 180/20 and Beacons Point - each with their own expertise - to deliver a powerhouse agency that has it all.

The decision to rebrand was made by 180/20 CEO Sonny Sultani, who says it’s not every day two groups with a shared business ethos find each other and can leverage their combined expertise.

Under the new brand name and associated logo and website, Behind The Work now functions as an end-to-end digital marketing agency that ensures you attract, grow, and retain your client roster, no matter your sector.

Schedule a consultation and request a quote today at https://behindthework.com

You've heard the term "the whole is greater than the sum of its parts." Well, Behind The Work puts this adage into practice. With the skill and know-how the teams at 180/20 and Beacons Point bring to the table, when you partner with Behind The Work, you get one of the industry's most competitive and comprehensive agencies.

The former 120/80 agency was known for optimizing ROI through the power of data-driven decision-making. A full-service agency with a broad range of creative solutions for businesses in the B2B, professional services, in-home services, and SaaS sectors, their specialties are marketing automation, PPC management, SEO, and data and analytics.

Beacons Point brings expertise in sales and marketing solutions for the tech sector, software companies, and the education/learning sector through results-driven campaigns rooted in inbound marketing, videography, and marketing content.

Both 120/80 and Beacons Point bring HubSpot expertise into the mix to complement the services Behind The Work offers. This now includes in-depth strategy and consulting expertise, SEO, content marketing, data-driven lead-gen digital paid advertising, and compelling, leading-edge creative.

The agency has all the strategic components in place to drive a high volume of qualified leads directly to your sales funnel. They have the tools you need to get you in front of qualified, prospective customers.

As a Platinum HubSpot partner, Behind The Work also offers the benefit of inbound marketing expertise from the company that coined the term.

Behind The Work Founder and CEO Sonny Sultani says, “Together we are committed to bringing meaningful impact to our clients, and we’re excited that the new brand allows us a chance to enhance our client services.”

Management teams from both former agencies will remain in place to optimize services the newly branded Behind The Work agency offers.

The world has changed. Has your marketing strategy evolved to keep pace? Learn more at https://behindthework.com

Web Analytics