Facebook isn’t just the place for weird AI images; it’s also a great place for ads – here’s why.
You’ve spent years installing roofs for others but lately a lack of clients is making it hard for you to keep a roof over your own head – a story many roofers are familiar with.
One marketing strategy that could turn things around is Facebook ads.
And marketing company CinchLocal is sharing expert insights on how to do Facebook ads right.
According to a report published by Sprout Social, Facebook ads deliver a conversion rate of 8.25% on average – the highest return on investment (ROI) of all social media platforms.
Plus, Facebook ads are significantly more cost-effective than Google ads, for example, and can start generating leads almost instantly.
Facebook’s advanced targeting features also make it easier to reach those who are most likely in need of roofing services in specific zip codes and counties within your service area.
To run a successful Facebook ad campaign, one needs the right strategy. First and foremost, this means establishing clear and measurable goals for the campaign to track its progress and assess its efficacy.
Using high-quality images and videos is also highly recommended as it makes the offer more compelling and could result in higher click-through rates.
Meta Pixel is a great tool that allows you to easily monitor key statistics like clicks and purchases that your ads generate.
It’s also important to use key performance indicators (KPIs) such as click-through and conversion rates to inform adjustments to future campaigns as needed.
If all that sounds like too much effort, there’s always the option to just let someone else deal with that while you deal with the leads that come in from Facebook ads.
CinchLocal offers a done-for-you roofing Facebook ads service – handling all elements of the setup process and can get ads up and running within a week. Typically, new leads start coming in within the first 24 hours.
This content is provided in partnership with CinchLocal and is intended for informational purposes only. The views, opinions, and advice expressed in this article are solely those of CinchLocal and do not necessarily reflect the views or policies of any other individual, organization, or entity.
