Ferli Dela Cruz New Brand Manager for Procella Umbrella

Jun 21, 2016

Procella Umbrella has announced its appointment of Ferli Dela Cruz as its new Brand Manager. The appointment is part of the company’s expansion plans to broaden and strengthen it’s umbrella brand lines, and the expansion to sell their products in 26 European countries this year.

Procella Umbrella, the golf umbrella specialist, has announced its appointment of Ferli Dela Cruz as its new Brand Manager. Ferli started out with Procella Umbrella in October 2015 as its Social Media Manager. Expansion plans and a robust market for umbrellas have ushered her transition from said position to being Brand Manager for the Procella Umbrella brand lines. On her new role in the company, Ferli, is quick to say that “it would be exciting times for me and the Procella Umbrella brand. I welcome the challenge of opening up new marketing channels and possibilities for Procella Umbrella”.

Ferli is a multi-faceted professional. She has a wealth of experience culled from over half a decade in the conceptualization and implementation of advertising and promotion campaigns. Prior to joining, Procella Umbrella, her varied career as a communications practitioner has included responsibilities among others, as Managing Director of a USA based e-commerce company. Ferli holds a Bachelor’s degree in Mass Communication from Centro Escolar University in the Philippines.

With sight set on marketing to 26 countries, Stefan Holm, Founder and CEO of Procella Umbrella welcomes this news with great anticipation of building the brand further and serving more customers across the globe. Meanwhile, Procella Umbrella has now started sales of its products in Europe. First out is United Kingdom where customers can order the umbrellas on Amazon.uk.co. Next country will be Germany and shortly after that France, Spain and Italy. Sales on these markets will be via Amazon’s local market sites in the respective country.

Additional umbrella types and colors will also be introduced. Currently, Procella Umbrella has three (3) umbrella types; golf, travel and classic wooden stick umbrellas. All three products are consistent top raters on Amazon and had an impressive start within just a few months of their launch in 2014.

Procella Umbrella continues to introduce additional benefits for the buyers. All Amazon buyers of this product receives a Limited Lifetime Money Back Guarantee directly from the product’s manufacturer by registering their newly purchased umbrella to its VIP Club. More information can be found on www.procellaumbrella.com.

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