Discover why it’s better not to outsource your small business’ social media management in this new report from marketing and business advice agency Kyber Digital.
Are you considering a marketing agency to help with your social media marketing? Discover why that might not be such a great idea!
Online marketing and small business advice agency Kyber Digital has launched a new report entitled ‘Why You Shouldn't Outsource Social Media Management’.
Go to https://www.kyberdigital.com/post/why-you-shouldnt-outsource-social-media-management for more information!
Targeted specifically at smaller businesses, the new report highlights some of the important considerations in social media marketing campaigns, and explains why it may be better to keep this important function in-house.
According to a 2020 report by Hootsuite, 60% of businesses were planning to increase their marketing spend for Instagram and almost half of all businesses had similar plans for Facebook, YouTube, and LinkedIn. With many small business owners uncertain how to approach social media as a marketing outlet, outsourcing this role is often considered the most viable option.
In the new report, Kyber Digital agrees that outsourcing of some business functions can save you a lot of time. However, the report also provides 3 key reasons that social media marketing should be self-managed, as well as explaining some scenarios when it might be worthwhile for you to consider outside assistance.
To begin with, the report states that you know your business better than anyone else! An in-depth knowledge of your business’ products and customer-base is essential to formulating effective social media messages, and no-one is better placed to do that than you.
The new report also explains that social media is not just a marketing tool, but also a communication platform. By outsourcing social media messaging, Kyber Digital advises that you are missing an important opportunity to connect with and understand your customers, as well as the ability to project your business’ unique personality.
Similar to the previous point, the report also outlines how social media platforms can help you engage with your industry. Kyber Digital suggests that businesses who engage with industry leaders have more credibility and are more likely to establish themselves as industry experts.
A company representative stated: “Social media management is an essential part of your business and one that won’t be genuine when outsourced. It is important to remember that you do not need to be active on every social media platform.”
The full report provides you with more in-depth advice. Click on https://www.kyberdigital.com/post/why-you-shouldnt-outsource-social-media-management so you can learn more!
