Five Ways Media Exposure Campaigns Can Boost Your Florida Dental Clinic

Media exposure campaigns should definitely be an integral part of your Florida dental clinic's overall digital marketing strategy. Think of media exposure campaigns as content marketing on steroids. So we are clear, content marketing is a form of digital marketing that focuses on creating, publishing, and distributing content to a targeted audience online. Content can include articles, videos, podcasts, infographics, and other forms of media. Content marketing is one of the most effective ways to reach potential patients, build brand awareness, and increase revenues.

What are Media Exposure Campaigns?

Media exposure campaigns utilize the power of syndication to get content published on well-recognized and respected media sites as a way of increasing your dental office's online visibility. The syndicated content essentially becomes a collection of "ads" across the internet that point to you and your dental clinic helping to establish you as an authority in your community and bolster credibility with potential patients.

At Greater Reach Marketing, our media exposure campaigns leverage powerful, brand-name media sites like NBC, Fox News, USA TODAY, CBS, Google News, and high-traffic blogs; podcast directories like Podbean and Google Podcast; slide deck and video platforms like YouTube and Vimeo, as well as social media to syndicate our client's content, which greatly increases our client's brand reputation, visibility, and authority. With increased online visibility, our clients are strategically positioned in front of potential patients.

For more information about Greater Reach Marketing and its media exposure campaigns can be found at https://www.youtube.com/watch?v=KYDcQOxGt-k

Here are five reasons that media exposure campaigns and content marketing should be a part of your overall digital marketing strategy for your dental practice.

1. Content marketing helps to build relationships with potential customers. By providing helpful, informative content, businesses can create a connection with customers and establish trust. This in turn can lead to increased loyalty and sales. According to the Content Marketing Institute, 87% of B2B buyers view at least three pieces of content before making a purchase.

2. It can help you stand out from the competition. Content marketing can help you differentiate your brand from the competition and establish yourself as an authority in your field (Content Marketing Institute, 2020).

3. Increased Brand Recognition - Content marketing helps to increase your brand’s visibility online by providing relevant information to potential customers. According to a study by Content Marketing Institute, 91% of B2B marketers and 86% of B2C marketers use content marketing.

4. Content marketing drives traffic to your website. By creating content that is relevant to your target audience, you can help to drive traffic to your website. This in turn can lead to increased sales.

5. Content marketing is highly shareable. When people find content that is interesting, helpful, or entertaining, they are more likely to share it with their friends and followers. This can help to spread your message and increase brand awareness. According to the Content Marketing Institute, content marketing is nearly three times more effective than traditional marketing at driving sales.

How Can Greater Reach Marketing Help Your Dental Office?

Macky Kyle and his team, at Greater Reach Marketing, will craft a completely customized content marketing strategy that meets the goals of your dental clinic and leverage powerful brand-name sites through our media exposure campaigns to reach potential patients, in your local area, by boosting brand reputation, visibility, and authority.

To have Greater Reach Marketing create a media exposure campaign for your dental clinic, visit https://www.greaterreachmarketing.com/marketing-for-dental/ today to learn more.