iFoodIQ, a division of food industry marketing and branding agency Food Marketing Solutions, (623-440-1726) has developed the most extensive food traceability solution that offers branded source-to-table information restaurant operators can showcase.
If you're a restaurant owner or operator, you know margins can be slim and competition can be fierce. By committing to sustainably sourced products, you can distinguish yourself as the go-to establishment for a menu that supports the environment and the local economy.
The way to leverage your commitment is to effectively communicate this message. You can do this with the iFoodIQ food traceability platform.
Did you know 88% of today's consumers are willing to pay more for sustainable products? This is good news! The trick for you, however, is to ensure your customers understand that your carefully curated menu and associated pricing reflect this type of commitment.
The iFoodIQ food traceability platform gives you and your customers instant access to food product sourcing information that includes the full story behind who farmed it, caught it, and delivered it to your door.
When you add your restaurant's branding to this traceability technology, you're aligning with initiatives in support of responsible fishing, farming, and the local economy in a way your customers can understand.
You can connect with the iFoodIQ team for more information at https://ifoodiq.com
Founders of the iFoodIQ platform technology say food intelligence involves more than just supply chain information. It also includes insights into the people behind the products. Their iFoodIQ platform gives your customers access to the stories behind the menu items they're evaluating, introducing them to the organic farmers and responsible fishing teams that supplied your meat, poultry, and/or fish and seafood products.
iFoodIQ humanizes the food industry with verifiable food intelligence, helping you demonstrate your commitment to sustainable fishing and farming practices.
Studies reveal consumers are willing to pay an average of 25% more for sustainable alternatives to their usual products. The iFoodIQ platform gives your customers the assurances they're looking for.
The technology pinpoints the location where your restaurant's menu items were sourced, and provides raw product tracking and production tracking, and QR code traceability technology. When scanned, the QR code brings up the iFoodIQ platform which presents sourcing and processing information in a well-designed and engaging single-page website format.
One-click functionality allows you to add your branding to this QR technology. When your customers engage with farmer and vessel captain bios, supply chain sustainability practices, and information about regulations that make the US a leader in ocean sustainability, they experience a better understanding of your commitment to best-in-class operations, healthy and thriving environments, and a robust local economy.
You can integrate your QR codes onto your menus, table tops, and collateral for a level of branding that increases customer trust and satisfaction and can even generate positive word-of-mouth advertising and glowing online reviews and ratings.
A company spokesperson says, “Consumers want to consider the source when evaluating their food choices and purchases. iFoodIQ enables restaurant operators and retailers to do just that.”
With specialized technology that offers you a powerful food traceability branding opportunity, iFoodIQ is helping you form better relationships with your customers while you also support sustainable supply side processes.
Are you ready to get started? Visit https://ifoodiq.com to find out more.
