Breadcrumbs.io empowers your team to harness the power of real-time intent signals and lead grading to find your most engaged, ready-to-buy customers. With the addition of Breadcrumbs Explore, the tool just got even better.
Often, sales and marketing are in a tug of war, with sales complaining about the quality of leads in the pipeline.
Now, with Breadcrumbs and the suite of lead scoring optimization solutions available on the platform, you can unleash your team’s potential to accelerate revenue and growth.
The tool not only gives you and your team access to various data sources for building scoring models but allows you to clone, modify, test, and compare these models in real time, unlocking powerful insights for driving business objectives.
Visit https://breadcrumbs.io/blog/introducing-breadcrumbs-explore to find more information.
Breadcrumbs Explore further extends the capability of the lead scoring engine by allowing you to dive deeper into the specifics of the unique attributes that led to a conversion, driving even better customer understanding.
The tool solves most of the common challenges organizations like yours encounter when it comes to fine-tuning their scoring models. With the lead scoring solution, you can easily aggregate contact data from other tools for scoring and set up recency and frequency logics to overcome data latency issues.
“Like most businesses, you probably have loads of data and little understanding of what it looks like or how to best leverage it,” the company stated on its website. “Breadcrumbs will analyze every piece of information about your contacts and identify which ones are good predictors of revenue. You can then turn these attributes into scoring variables and create a completely custom model with a single click.”
Using the insights from these models, you can map at what stage of the buying journey a customer profile is and effectively engage, convert, or upsell them.
The no-code solution is compatible with various sales, CRM, and marketing technologies, such as HubSpot, Marketo, Intercom, Segment, Pendo, ActiveCampaign, and others. Connecting these platforms to Breadcrumbs allows you to access your marketing, sales, CX, and product data from one dashboard. Go to https://breadcrumbs.io/product/features for more details.
About Breadcrumbs
Founded by serial entrepreneurs Armando Biondi, Gary Amaral, and Massimo Chieruzzi, Breadcrumbs.io is a revenue acceleration platform at the intersection of sales and marketing. The company is on a mission to help businesses uncover hidden revenue opportunities from a multitude of contact data scattered across different tools.
“We love how user-friendly it is. The simple layout makes it easy to navigate, and the validation results, in particular, are detailed and extremely useful to us,” a satisfied client said. “It is by far one of the best validation tools we’ve used - and we have used many over the years. It is the only tool we use now for our client campaigns and the only tool we recommend to industry peers.”
Now you can make sense of all those contact data in your CRM, sales, product management, and marketing tech stack. Deploy Breadcrumbs to identify, engage, convert, retain, and upsell your best contacts and accounts.
Check out https://breadcrumbs.io now to learn more.
