Learn everything there is to know about creating a successful branding strategy from the award-winning agency London : Los Angeles (LO:LA)’s new guide!
Would you like to learn more about branding for your business? Learn from the best in London : Los Angeles (LO:LA) new guide!
Check out the guide here: https://www.thelolaagency.com/post/the-power-of-brand-management-unleashing-creativity-to-drive-business-success
The El Segundo-based content and brand agency covers aspects of branding strategies, like storytelling and purpose. You'll learn more about brand management and how the right strategy can demonstrate your value to consumers.
2023 statistics from the U.S. Small Business Administration Office of Advocacy reveal that small businesses make up over 99% of all American businesses. With that in mind, it’s clear that branding is crucial to stand out among the vast competition. In the new guide, London : Los Angeles (LO:LA) shares insights on how to create an appealing brand from decades of industry experience.
“Consider iconic brands like Apple or Nike. Their logos, color schemes, and taglines are instantly recognizable and evoke specific emotions and associations. This is the power of a strong brand identity—it creates an immediate and lasting connection with consumers,” a company spokesperson said.
According to Exploding Topics, 81% of consumers want to trust a brand before committing to a purchase. Trust is also important for further business growth, as consumers are twice as likely to stay loyal and recommend a brand they find trustworthy.
As explained by London : Los Angeles (LO:LA), successful brand management is more complex than a logo and a catchy tagline but requires a well-planned strategy with visual and verbal cues to tell a coherent story across all platforms. The agency also urges you to use creativity to position your brand and capture the attention of your target audience, recommending social media to connect on a personal level.
"Creativity is not just a nice-to-have in brand management; it’s a must-have. It differentiates brands in a crowded market, builds emotional connections with consumers, and drives long-term business success," the company spokesperson explained.
London : Los Angeles (LO:LA) was founded in 2017 by Nicholas Platt, who has worked in marketing since 1991. The agency offers branding, content marketing, and more digital marketing solutions to improve customer experience.
The team was recently awarded seven gold and six silver awards at the 20th annual Davey Awards for its work.
Read more about the awards here: https://www.thelolaagency.com/post/lo-la-wins-7-gold-and-6-silver-awards-at-the-20th-annual-davey-awards
