Need to boost your brand visibility, and ads just aren’t working? That’s because you’re using the wrong strategy – ads are so last week. Try these blogs, videos, and podcasts instead, created by an expert team, and all about your brand.
I know this is an unusual way to start a blog - but I'd like you to try a simple thought experiment with me.
Think back to the last time you were looking for a new product or service on Google, or imagine you're looking for a new one now.
You might type in something like "Best Comfy Slippers With Extra Grip."
Immediately, the page will fill with results, and the top few will have that little "Ad" banner next to them.
So what do you do?
Do you click on the ads? Or maybe the top result?
Do you look for a slipper company?
Or you might click on a blog titled "The Best Comfy Slippers & Grip Types Compared."
Or perhaps a video with a headline like "Get Comfy Slippers With Extreme Grip In New Zealand."
If you're like most people, you'll skip right past the ads, and while you might click on a company page if you already know what brand you want, many people choose to look at blogs, watch videos, or even listen to a podcast first.
With the multimedia campaigns from New Zealand-based Media Plan, those blogs, videos, and podcasts could be all about your brand and how awesome your comfy slippers are - or whatever it is you specialize in.
It's easier than you think. Visit https://www.mediaplan.co.nz to get your own branded multimedia, completely done for you by a team of experts.
That's just a thought experiment, though.
What about in real life? Is it really that important?
Year after year, research shows that the second page of Google is only visited by approximately 5% of consumers, while results near the top of page one receive the vast majority of clicks. That's why Media Plan creates omnipresent marketing campaigns that help your brand to compete with the mega-corporations.
They use a combination of hyper-local targeting, SEO, and brand building, combined with interesting and informative multimedia, to get your brand ranked near the top.
Large corporations have an advantage in search rankings because search engine algorithms know that their content is relevant, trustworthy, and popular. Media Plan helps your business to gain that same advantage by generating unique content in several multimedia formats and placing it on hundreds of high-authority websites.
Branded content is available in 6 popular formats, including blogs, videos, and podcasts, which are created by a team of expert content creators and marketers. While you are not required to write any articles or record any multimedia, the content will be available for you to review and approve before it gets published online.
Every piece of content is created based on your company’s website, or information provided by you, and acts as advertising in its own right. Each piece of content can inform potential customers about your brand and contains links back to your company’s landing or sales pages.
Adding content with carefully planned SEO headlines and links back to your brand also shows the search engine algorithms that your company is interesting, relevant, and popular, which leads to an increase in its domain authority. Every new piece of content adds to this effect, giving your brand a cumulative advantage in the search rankings.
One satisfied business owner said, “Media coverage for our Brisbane air conditioning company has been enhanced by Media Plan services. We love the monthly media distribution, and the results are impressive.”
Advertising is already over-saturated, and today's consumers have been training their whole life to ignore traditional ads.
Branded content fills the role of advertising, but instead of annoying your customers with ads that interrupt their other activities, it's designed to be found when they're looking for a product or service just like yours.
Try something different, something that works.
Visit https://www.mediaplan.co.nz to see how it all works or to start your own multimedia campaign.
