With Test Dryve, Matt Matros and Krik Angacian are changing the consumer packaged goods marketing industry by introducing high-performing strategies that get product samples to the customers who are most likely to buy. Check out the website today!
The Consumer Packaged Goods (CPG) industry is highly competitive, so using the right product sampling strategy plays a pivotal role in capturing consumer interest and driving brand growth. Test Dryve gives promising customers the ability to try your product before committing to purchase, bolstering consumer confidence and your reputation as a brand.
The marketing company’s product sampling service focuses on consumer packaged goods (CPG), including food and beverage, beauty and skincare, personal care, and pet products. Owing its vision to the experience and expertise of its co-founders, Matt Matros and Krik Angacian, Test Dryve works with top publishers to find content integrations and ad placements suitable for each brand.
Visit https://www.testdryve.co for more information.
Stemming from the rising cost of Facebook and Google ads, Test Dryve identified a gap in the market and understood the need for campaigns that focused on high-quality, purchase-intent customers genuinely interested in trying a brand's products. Matros and Angacian channeled their combined industry experience into establishing Test Dryve as a service that fosters lifelong customer relationships.
Matt Matros is a consumer-focused entrepreneur, with a track record that includes two eight-figure exits. He sold his brand, Limitless, to beverage giant Keurig Dr. Pepper. Limitless was a successful venture that showcased Matros' ability to understand consumer behavior and brand development.
His co-founder, Krik Angacian, is a 2x CPG brand owner, known for marketing strategies that build up a vast network of publisher partners quickly. Test Dryve is now leveraging this network to offer brands a wider audience reach.
With their combined understanding of the struggles CPG brands face and the potential of e-commerce and digital marketing, they designed Test Dryve as a service that optimizes consumer engagement, brand loyalty, and return on investment.
Test Dryve's approach to product sampling is purely performance-based because brands have complete control over the number of sales they wish to get and the overall campaign budget. Brands only pay for converted orders, ensuring that every dollar spent contributes to customer acquisition.
“We create the ad units for you, at no charge. We just need your brand assets and your trial offer, plus you'll have final creative approval. We do not bring low-quality traffic to your site - we give you only customers with the intent to purchase and those who want to try your product,” a representative said.
Test Dryve's focus on quality, purchase-intent customers, and brand-specific targeting sets a new standard for consumer engagement in the digital age. This business model, which promises to cultivate enduring customer relationships while maximizing return on investment, is set to become an invaluable asset for brands looking to thrive in the dynamic CPG landscape. With Test Dryve, the future of product sampling appears promising, propelling a new era of customer acquisition and brand loyalty.
Check out https://www.testdryve.co for more information!
