LO:LA (London : Los Angeles), a marketing and advertising agency in El Segundo, California, is a modern, creative marketing agency that specializes in helping a company’s brand engage, evolve, and most importantly thrive.
The marketing and advertising industry has changed a lot. It used to be that bigger companies would invest thousands in broadcast, print, and outdoor campaigns to raise awareness or generate revenues while smaller companies either relied on word of mouth or invested in brochures and direct mail pieces which, let's face it, didn't always pay off.
The arrival of the digital era changed all that and levelled the playing field. Now we have a range of cost-effective digital platforms and search engine strategies some would argue have traded creativity for loud and intrusive bait.
If you're a company owner or marketing VP, you know this is not the way to define your brand.
For creative and meaningful branding and advertising that resonates with today's audiences, builds valuable goodwill and keeps the faith, you need a team that blends the power of creative conceptualizing with the best of today's tools.
Where can you find such spectacularly practical magic? Look for the agency with roots in the cosmopolitan London, UK market and a mindset nurtured by the vibrant Los Angeles culture. LO:LA, (London : Los Angeles) is a marketing and advertising creative agency that understands how to find magic in the moments that matter.
Founded by industry leader Nicholas Platt, the award-winning LO:LA blends agency and in-house experience with the flexibility, attention, and imaginative concept development that generally defines the independent shop.
Nicholas has published the a series of articles on this and many other topics that you can find as follows:
Learn about the power of meaning, at https://www.thelolaagency.com/2021/09/08/the-power-of-meaning
Why creativity matters, at https://www.thelolaagency.com/2021/03/02/creativity-matters
The power of ideas https://www.thelolaagency.com/2021/06/07/the-power-of-ideas
Common pitfalls many startups face https://www.thelolaagency.com/2021/05/19/a-common-pitfall-for-startups, and the power of the pivot at https://www.thelolaagency.com/2021/04/06/the-power-of-the-pivot
LO:LA delivers a level of distinct branding, campaign strategizing, and bite-sized content that drives performance for companies and projects of any size.
If you're looking for the best in branding and identity, LO:LA is ground zero for effective messaging designed to captivate and convert your target audiences. Brand strategy, brand voice, audience, audience definition, identity design, and a go-to-market plan rooted in trends, insights and research are all part of a process that helps your company's brand achieve its potential so you can reach your goals.
Best-in-class website design and digital platform integrations bring your brand to life and give your customers a captivating and friction-free experience. Core principles in this area include digital strategy, UX and UI design, functional prototyping, digital activation, web and app development and contemporary SEO.
The agency's content marketing teams tell the story that distinguishes your company to inform, inspire and meet your conversion targets. Campaign marketing teams collaborate to leverage the power of key platforms - not all possible platforms but the ones that make sense for you - to create the touchpoints needed to connect with existing and target audiences. This helps increases awareness, maximize message continuity, and brings your prospect customer or client through their buying journey.
LO:LA uses a simple, four-stage approach that begins by pinpointing and defining the problem that needs to be solved. This step is followed by articulation options and strategies, medium and message execution, and finally a learning stage that helps your brand evolve and become relevant and memorable.
Love, respect, and responsibility set the tone for the breakthrough concepts and design styles the creative and account teams at LO:LA are proud to have developed over the years.
If what you're looking for is attentive, performance-driven creative, you will find that and a whole lot more at El Segundo's LO:LA, the London, Los Angeles hybrid.
Are you ready to get started? Visit https://www.thelolaagency.com/work for a look at the agency's portfolio.
