A new guide has been launched aimed at bands, artists, and emerging talent. The guide from Music Gateway explains the importance of branding, brand strategy, and how musicians can leverage it to their advantage.
Are you launching your music career? Are you an artist or a member of a band? What have been your biggest challenges so far? Have you got a branding strategy in place so you can reach a wider audience and gain a fanbase for life? If you need help with your music branding, this is the comprehensive guide for you!
Music Gateway has launched a new music branding guide designed to help you if you are a new or emerging artist and you want to build a brand that resonates with your target audience. The team behind the guide explain you may be facing increasing pressure to build a brand that turns your listeners into fans, which they say requires a strategy and commitment.
You can read the guide in full at https://www.musicgateway.com/blog/how-to/music-branding-build-a-brand
The newly launched music branding guide explains how you can build a brand as an emerging talent that will help you retain an audience long-term. The team at Music Gateway state the fact the ‘business’ of music in the 21st century requires the same attention as any other business, including a strategy and identity for your band or yourself that are saleable.
As you may be aware, social media is one element of any branding strategy that you should consider say the team. For instance, if you sporadically use your website or social media, you may receive positive feedback from your friends or friends of friends when you release music. However, this does not automatically equate to sell-out gigs, huge album sales, and world tours.
Music Gateway uses the guide to highlight what a brand is and how you can use your brand to your advantage. The next stage for consideration in the guide are your defining qualities. The team say music is personal, it reflects your perspective, opinions, or beliefs, which enables your audience members to connect with you on a deeper level.
Logo choice and colour selection are both important elements for you to consider as they can help your fans to easily identify you. The team say your logo should reflect your genre of music and the stage characters you want to imbue. They add that your colour selection is key as colours represent and express different moods and attributes.
A representative said: “To begin with a brand strategy and marketing concepts for music, you need to realise that branding for normal business is way different than that of music. The reason behind this is, music is something that connects emotionally and is very personal to an individual.”
You can read the guide in full by visiting the link provided above! Alternatively, you can find out about music streaming promotion at https://www.musicgateway.com/music-promotion.
