Avoid the potential pitfall that can happen when marketing and sales teams get caught up in their own priorities. Read the full article here. https://www.thelolaagency.com/2021/04/22/getting-marketing-and-sales-aligned/
LONDON : LOS ANGELES has published a new article entitled Getting Marketing and Sales Aligned, which sheds light on the most important aspects of Marketing and Sales for Emerging Brands. Brands looking to disrupt their category and other interested individuals can view the full article at https://www.thelolaagency.com/2021/04/22/getting-marketing-and-sales-aligned/
The article includes several interesting pieces of information, one in particular is Internal misalignment within your business (and especially with your brand) can prohibit you from truly sharing your story and building that loyal relationship with customers.. This should be of particular interest to Emerging Brands because this is a simple lesson to take advantage of.
One of the most important piece of information the article tries to convey and communicate is Being ‘on the same page’ starts with a cohesive and compelling brand articulation and results in aligned teams who can connect with customers in a way that stays consistent no matter who is sharing the message.. The best example of this is perhaps found in the following extract:
'Marketing is all about attracting potential customers through a singular brand story and well-crafted messages, content, and imagery. Sales must then take that story, make it meaningful and specific to prospects, and then get buy-in to convert your audience or prospects into customers. But there is a potential pitfall that can happen when marketing and sales teams get caught up in their own priorities, don’t communicate with each other, and then unintentionally create silos. These silos can result in a disjointed brand story presented to customers.'
In discussing the article's creation, Nick Platt, Founder at LONDON : LOS ANGELES said:
"Being ‘on the same page’ alludes to thinking in a similar fashion or to have the same kind of understanding about a situation as others do. But when it comes to your company, your business, or your brand, the big question to ask may be this: is your whole team REALLY on the same page?."
Regular readers of LONDON : LOS ANGELES will notice the article takes a familiar tone, which has been described as 'Informative '.
LONDON : LOS ANGELES now welcomes comments and questions from readers, in relation to the article, as they are intent on To discover what issues businesses might be experienceing and how we might be able to help.. The reason is simply because To create better marketing for clients..
Anyone who has a specific question about a past, present, or future article can contact LONDON : LOS ANGELES via their website at https://www.thelolaagency.com
The complete article is available to view in full at https://www.thelolaagency.com/2021/04/22/getting-marketing-and-sales-aligned/.
