Novel Midtown is centrally located in the heart of Midtown across the street from a Whole Foods market and just a few blocks from the Arts Center and a MARTA station. In addition, numerous restaurants, recreational amenities and entertainment destinations are close by.
Recognizing Atlanta’s robust job and population growth, Goldrich Kest, one of Southern California’s largest privately owned real estate investors, recently closed on the purchase of Novel Midtown, the company's third apartment property in Atlanta.
The luxury, 14-story high rise tower was constructed by Crescent Communities in 2022 and boasts 340 studio, one, two and three-bedroom residences with superior interior finishes. Novel Midtown contains a broad array of amenities including a 3,000-square-foot, state-of-the art fitness center, infinity glass-edged swimming pool, top floor sky deck, outdoor kitchen, private conference rooms and co-working spaces, and a dog park/pet spa for animal lovers. Additionally, there is a Land of a Thousand Hills Coffee & Social occupying the ground floor retail space -- a significant amenity for residents and neighbors alike.
Novel Midtown is centrally located in the heart of Midtown across the street from a Whole Foods market and just a few blocks from the Arts Center and a MARTA station. In addition, numerous restaurants, recreational amenities and entertainment destinations are close by.
“We are excited to be part of the thriving and dynamic Atlanta metropolitan area and to offer those seeking a luxurious and ultra-convenient lifestyle with the best the city has to offer,” says Goldrich Kest Managing Director of Investments Richard Hawthorne, who notes that housing is in particular demand given the general growth dynamics in the Midtown sub-market.
Novel Midtown is located at 1140 Spring Street NW, Atlanta, GA, 30309. Those interested in touring available units may call (404) 975-4833 or visit for more information.
About Goldrich Kest
Goldrich Kest is a privately owned, family-run business that can trace its origins back more than 65 years to two entrepreneurs, Jona Goldrich and Sol Kest, holocaust survivors who parlayed their meager savings into an empire. Today, the second generation of the Goldrich and Kest families continue to build upon its ever-expanding portfolio of residential, commercial, industrial, and retail projects. Among them are 110 apartment buildings with 13,226 units, five marinas, 21 senior living facilities with 3,965 beds, and, scattered throughout the US, more than 6 million square feet of commercial, industrial, and retail space. Over half of its apartment buildings accommodate low-income families. For more information about the company, visit .
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