Guess what? Ten out of ten dentists recommend autocomplete optimization – it’s the fastest way to Google page one and top-of-mind awareness.
Do you know who's the easiest person to find on Google?
If you already know the joke and you said SEO expert, you'd be mistaken. There's a new kid on the block and it's whooping SEO's butt.
But before we get to that, let me ask you something - what's the main keyword phrase that your patients use to find you online? It can be anything; "Santa Clarita dental implants" or "best Invisalign dentist in Santa Clarita" - whatever it is that brings people to your website.
You got it? You're sure? Write it down - this is important.
Ok, I'll assume you have your favorite keyword phrase jotted down in your chicken scratch doctor penmanship - or if you want it to be readable to other people, written in your phone's notetaking app.
Anyway, let me tell you why that keyword phrase is important.
✔️ Google Autocomplete - Why It Matters
We all know what autocomplete is for - it's there to make it easier and faster to find stuff. No one wants to type more than a word or two if they don't have to. And Google autocomplete reduces typing by 25%, essentially saving you 200 years of typing... per day. That's the official data from Google - don't ask me to do the math.
Unsurprisingly, this feature is insanely popular because convenience decides everything - and that includes the way we discover services and products online. I don't know about you - but if I'm looking for "Santa Clarita dental implant cost" and Google provides me with an auto-suggestion after "Santa Clarita den-", I'm gonna click it. No way am I gonna waste time typing all those other letters. And according to Google, I'm not alone - 71% of people do the same.
What this means for you, and any other business out there, is that search box auto-suggestion is where you want to be. Of course, that's easier said than done - or it was... Remember I told you there's a new kid on the block? Well get ready to meet autocomplete optimization - does what it says on the tin.
✔️ Autocomplete Optimization - How It Works
Okay, I'm guessing you need to know a bit more than "does what it says on the tin" - right?
Well I have good news and bad news. The good news is, it's pretty simple. You pick a keyword phrase (yes, the one you wrote down!), pretty much buy it, and then whenever patients use that search term, they will see you in the autocomplete box on Google, YouTube, and Bing. And that's not even the coolest part because once they click on it, they are shown a page dominated by YOU. Yes, an entire page one of Google, just for you.
And no one else can have the same keyword phrase - you have exclusive ownership. And the exclusive opportunity to capture your patients' attention before they even find your competition.
As for the bad news - I can't tell you how any of this works. Because if I did, I'd have to kill you.
Okay, I admit, I don't fully understand how it works either. But I don't really need to understand how a plane works to know that it does and to be willing to fly on one. Besides, when it comes to the internet and algorithms, how much do we really know? I mean, if I knew all the internet secrets, I wouldn't be writing this; I'd be earning tons of money with my bookstagram account, buying truckloads of books, and booking vacations every other month.
But I digress. The point is, we don't really need to know all the details - that's why we hire digital marketing experts to do this stuff for us. I did some research and found that My Tooth Media offers autocomplete optimization exclusively for dentists, orthodontists, and endodontists. You can learn more about them at https://www.mytoothmedia.com/
✔️ Better than SEO & PPC
Long ago, digital marketing strategies lived in harmony, but everything changed when autocomplete optimization entered the picture. Okay, that's a bit dramatic perhaps - but this new marketing solution has been making noise among marketing experts and business owners.
But is it really better than SEO and PPC?
It certainly provides benefits that standard SEO and PPC can't - like social proof and authority. For example, say your practice shows up in the autocomplete box for "Santa Clarita dental implants" - that would: a) signal to your patients that you are a popular choice among other consumers and recommended by Google; and b) tell Google that your practice is a trusted source of information which means it would rank your website higher.
Not to mention that you'd get to see results much faster, significantly improve conversion rates, grow your brand awareness, and reduce marketing costs.
Of course, the experts can tell you much more about this cool new strategy and explain all the benefits in much more detail. If you wanna go straight to the source and get the full scoop, check out https://www.mytoothmedia.com/
